Wednesday, November 27, 2019

-334010385445 Essays - Psychiatry, Psychiatric Diagnosis

-334010385445 A Critique Submitted by Ashlie King Tiffin University PSY 501 Dr. Blaylock Fall 201711540067000 A Critique Submitted by Ashlie King Tiffin University PSY 501 Dr. Blaylock Fall 2017 centerbottom 1154000 center790007945755 1154000 Abstract Schizophrenia is a disorder th at affects the brain and how a person thinks or acts. It is a known fact that genetics and family history may play a role in physical illnesses, but can the same thing be said about mental illnesses? If a parent or grand-parent suffers from mental illness, such as depression or schizophrenia, how high are the chances that the child may suffer? I wonder if I would have the propensity to show any traits or signs of psychosis because of a distant relative's experience. More importantly, how will others view me? This paper is a critique of an article on schizophrenia. The article that I chose records a study conducted in China. The purpose of this study was to measure the stigma on the people in Guangzhou, China who suffer from schizophrenia. 384 people with schizophrenia were selected and evaluated. Statistics and the correlation between medication compliance and insight were used for this study. The research revealed that the people with schizophrenia were stigmatized. A Critique Submitted by Ashlie King Schizophrenia is surrounded by stigma. People who have schizophrenia face being feared and discriminated against. Another factor is the way schizophrenia is portrayed in the media and in societytelevision shows, books, and even the way people describe and refer to schizophrenics (calling them crazy or "schizo"). This paper will be a critique on an article about research on schizophrenia. Research , where random people were chosen, was conducted in Guangzhou, China, to investigate the stigma faced by people with schizophrenia . Section 1: The article, titled " Stigma and Discrimination Experienced by People with Schizophrenia Living in The C ommunity in Guangzhou, China ", described a study involving people from different areas in China who were suffering from schizophrenia. This study used what is called the Guangzhou Mental Health Model , which provided community health services and worked to end the stigma on mental illness (Li et al, 2017). It was conducted at the Guangzhou Huiai Hospital (or Guangzhou Brain Hospital) , a very old hospital that treated patients with mental illness. The focus of the study was to determine the stigmas and assumptions of schizophrenia, and determine any factors that may be associated with the stigma (Li et al, 2017). Another purpose of this study was to further investigate how Chinese society views schizophrenia. The aim of the research was to determine if schizophrenics in China were viewed as dangerous. Participants were selected rando mly , but the y had to meet certain criteria before they were considered for the study. For example, participants must be between the ages of 18-50, be stable, and have an education (Li et al, 2017) . They could not participate if they were hospitalized due to substance abuse , were pregnant, or there was a risk of violence or suicide (Li et al, 2017). The study ran from April to July and each participant gave written consent (Li et al, 2017). One reason that some patients were excluded was that their clinical diagnosis was not schizophrenia, even though it was listed as such. The patients' symptom levels and quality of life were measured in the study. Section 2: The researchers used various scales in their study. These scales had distinct functions . The Brief Psychiatric Rating Scale measured symptoms associated with schizophrenia (Li et al, 2017). This scale measured depressive and psychotic symptoms, both which are possible symptoms of schizophrenia. The BPRS was used to investigate the level of depression and how high the possibility of a psychotic episode was. Another scale that was used was the Positive and Negative Syndrome Scale. This scale tested positive and negative symptoms of schizophrenia. For example, negative symptoms included emotional withdrawal and motor retardation and positive symptoms included hallucinations and unusual thoughts (Li et al, 2017). The Schizophrenia Quality of Life Scale , which assessed the quality of life, was another scale used in the st udy. With this scale, the lower the score, the better the quality

Sunday, November 24, 2019

Battle of Charleroi in World War I

Battle of Charleroi in World War I The Battle of Charleroi was fought August 21-23, 1914, during the opening days of World War I (1914-1918) and was part of a series of engagements collectively known as the Battle of the Frontiers (August 7-September 13, 1914). With the start of World War I, the armies of Europe began mobilizing and moving towards the front. In Germany, the army commenced implementing a modified version of the Schlieffen Plan. The Schlieffen Plan Conceived by Count Alfred von Schlieffen in 1905, the plan was designed for a two-front war against France and Russia. Following their easy victory over the French in the 1870 Franco-Prussian War, Germany saw France as less of a threat than its larger neighbor to the east. As a result, Schlieffen sought to mass the bulk of Germanys military might against France with the goal of winning a quick victory before the Russians could fully mobilize their army. With France eliminated, Germany would be able to focus their attention to the east (Map). Predicting that France would attack across the border into Alsace and Lorraine, which had been ceded following the earlier conflict, the Germans intended to violate the neutrality of Luxembourg and Belgium to attack the French from the north in a large-scale battle of encirclement. German troops were to defend along the border while the right wing of the army swept through Belgium and past Paris in an effort to crush the French army.   French Plans In the years prior to the war, General Joseph Joffre, Chief of the French General Staff, moved to update his nations war plans for a conflict with Germany. Though he initially desired to create a plan that had French forces attack through Belgium, he was later unwilling to violate that nations neutrality. Instead, he and his staff designed Plan XVII which called for French troops to mass along the German border and mount attacks through the Ardennes and into Lorraine. Armies Commanders: French General Charles LanrezacFifth Army Germans General Karl von  Bà ¼low  General Max von HausenSecond Third Armies Early Fighting With the beginning of the war, the Germans aligned the First through Seventh Armies, north to south, to execute the Schlieffen Plan. Entering Belgium on August 3, First and Second Armies drove back the small Belgian Army but were slowed by the need to reduce the fortress city of Liege.   Receiving reports of German activity in Belgium, General Charles Lanrezac, commanding the Fifth Army at the northern end of the French line, alerted Joffre that the enemy was advancing in unexpected strength.   Despite Lanrezacs warnings, Joffre moved forward with Plan XVII and an attack into Alsace.   This and a second effort in Alsace and Lorraine were both pushed back by the German defenders (Map).      To the north, Joffre had planned to launch an offensive with the Third, Fourth, and Fifth Armies but these plans were overtaken by events in Belgium. On August 15, after lobbying from Lanrezac, he directed Fifth Army north into the angle formed by the Sambre and Meuse Rivers. Hoping to gain the initiative, Joffre ordered Third and Fourth Armies to attack through the Ardennes against Arlon and Neufchateau.   Advancing on August 21, they encountered the German Fourth and Fifth Armies and were badly defeated. As the situation along the front developed, Field Marshal Sir John Frenchs British Expeditionary Force (BEF) disembarked and began assembling at Le Cateau.   Communicating with the British commander, Joffre requested that French to cooperate with Lanrezac on the left. Along the Sambre Responding to Joffres order to move north, Lanrezac positioned his Fifth Army south of the Sambre extending from the Belgian fortress city of Namur in the east to just past the mid-size industrial town of Charleroi in the west. His I Corps, led by General Franchet dEsperey, extended the right south behind the Meuse. To his left, the cavalry corps of General Jean-Franà §ois Andrà © Sordet linked Fifth Army to Frenchs BEF.   On August 18, Lanrezac received additional instructions from Joffre directing him to attack north or east depending upon the enemys location. Seeking to locate General Karl von  Bà ¼lows Second Army, Lanrezacs cavalry moved north of the Sambre but were unable to penetrate the German cavalry screen.   Early on August 21, Joffre, increasingly aware of the size of German forces in Belgium, directed Lanrezac to attack when opportune and arranged for the BEF to provide support. On the Defensive Though he received this directive, Lanrezac adopted a defensive position behind the Sambre but failed to establish heavily-defended bridgeheads north the river. Additionally, due to poor intelligence regarding the bridges over the river, several were left completely undefended. Attacked later in the day by the lead elements of Bà ¼lows army, the French were pushed back over the river. Though ultimately held, the Germans were able to establish positions on the south bank. Bà ¼low assessed the situation and requested that General Freiherr von Hausens Third Army, operating to east, join in the attack on Lanrezac with the goal of executing a pincer. Hausen agreed to strike west the next day.   On the morning of August 22, Lanrezacs corps commanders, on their own initiative, launched attacks north in an effort to throw the Germans back over the Sambre. These proved unsuccessful as nine French divisions were unable to dislodge three German divisions. The failure of these attacks cost Lanrezac high ground in the area while a gap between his army and Fourth Army began to open on his right (Map).   Responding, Bà ¼low renewed his drive south with three corps without waiting for Hausen to arrive. As the French resisted these assaults, Lanrezac withdrew dEspereys corps from the Meuse with the intent of using it to strike Bà ¼lows left flank on August 23. Holding through the day, the French again came under attack the next morning. While the corps to the west of Charleroi was able to hold, those to the east in the French center, despite mounting an intense resistance, began to fall back.   As I Corps moved into position to strike  Bà ¼lows flank, the lead elements of Hausens army began crossing the Meuse.   A Desperate Situation Recognizing the dire threat this posted, dEsperey counter-marched his men towards their old positions.   Engaging Hausens troops, I Corps checked their advance but could not push them back across the river. As night fell, Lanrezacs position was increasingly desperate as a Belgian division from Namur had retreated into his lines while Sordets cavalry, which had reached a state of exhaustion, needed to be withdrawn. This opened a 10-mile gap between Lanrezacs left and the British. Further west, Frenchs BEF had fought the  Battle of Mons. A tenacious defensive action, the engagement around Mons had seen the British inflict heavy losses on the Germans before being forced to give ground. By late afternoon, French had ordered his men to begin falling back. This exposed Lanrezacs army to greater pressure on both flanks. Seeing little alternative, he began making plans to withdraw south.   These were quickly approved by Joffre. In the fighting around Charleroi, the Germans sustained around 11,000 casualties while the French incurred approximately 30,000. Aftermath: Following the defeats at Charleroi and Mons, French and British forces began a long, fighting retreat south towards Paris. Holding actions or failed counterattacks were conducted at Le Cateau (August 26-27) and St. Quentin (August 29-30), while Mauberge fell September 7 after a brief siege. Creating a line behind the Marne River, Joffre prepared to make a stand to save Paris. Stabilizing the situation, Joffre began the First Battle of the Marne on September 6 when a gap was found between the German First and Second Armies. Exploiting this, both formations were soon threatened with destruction.   In these circumstances, the German Chief of Staff, Helmuth von Moltke, suffered a nervous breakdown. His subordinates assumed command and ordered a general retreat to the Aisne River.

Thursday, November 21, 2019

Macroeconomics in unemployment Research Paper Example | Topics and Well Written Essays - 1000 words

Macroeconomics in unemployment - Research Paper Example This paper is the best example of the thorough examination of such important macroeconomic factor as unemployment. People are considered to be unemployed when they are not actively doing productive work Unemployment rates are volatile and the other macroeconomic indicators play significant roles. Unemployment is a macroeconomic factor that is highly determined by other macroeconomic factors and its effects are widely felt across an economy. Several types of unemployment exist but four are majorly explored. The first one is seasonal unemployment that occurs due to differing needs of the hiring industries. Firms will hire employees during peak seasons when more production is required and retrench some of their employees during low seasons. The second type of unemployment is frictional employment and arises due to shifting of jobs by workers. It is also referred to as search unemployment because it normally takes time for an individual to secure a job after quitting one or after finishing their studies. Structural unemployment is another type and is caused by changes in technology and the structure of the economy. The fourth unemployment type is referred to as cyclical unemployment and results from changes in business environments It is important for an economy to maintain low rates of unemployment. The most important reason for this is economic consequences of unemployment such as the measure of the lost goods and services that the unemployed population could be contributing to the economy had they been employed. The scope of unemployment identifies wide initiatives such as governments’ monetary and fiscal policies to influence economic activities and other macroeconomic indicators towards sustainable employments rates. ... Low interest rates encourage borrowings for investments and private use. This further increases consumption and facilitates investment as firms are encouraged explore investment opportunities. This â€Å"redirect output towards its full –employment potential† (Stoup, Sobel, & Macpherson, 2009, p. 227). High interest rates from factors such as inflation or increased demand for financial services make investment expensive. The overall impact of the increased interest rates is therefore a contracted economy with lost employment opportunities towards higher unemployment rates (Stoup, Sobel, & Macpherson, 2009). There also exists a significant association between unemployment and an economy’s gross domestic product. The gross domestic product refers to the measure of all goods and services produced by an economy within a period, normally a year. Changes in the GDP will therefore reflect conditions of the labour market because the labour force generates realized produc tions. A fall in gross domestic product indicates a rise in the rate of unemployment, whether real or virtual. This occurs because if businesses resort to producing fewer goods and services, then some of the workers lose their jobs hence rise in unemployment. An increase in gross domestic product however associated with increased activity levels that further indicate lower unemployment rates (Mankiw, 2012). Unemployment also relates to consumer price index, a measure of the change in price of goods and services that are bought by individual consumers. The index also keeps track of changes in the cost of living. Low unemployment rates increase average economic potentials and this changes the consumer price

Wednesday, November 20, 2019

Propose a Research Method and Design - Propose and Justify Research Paper

Propose a Method and Design - Propose and Justify Method and Design - Research Paper Example More broadly will be based on three key motivations: 1. To study the impacts of high energy costs in the information and technology sector as well as the significance of adopting cloud computing technologies in the management of data centers. 2. To investigate the underlying concept behind cloud computing and the relations between various data virtualization techniques and other emerging technologies. 3. To determine the potential benefits of moving data centers to the cloud both in small and large organizations. The research will also seek to explore the potential use of cloud computing in the reduction of carbon emissions. Lastly, the research will also involve investigate the associated risks of adopting the use of cloud data centers as well as some of the available remedies to such risks. Research questions Generally the three main research questions are designed to bring light on some of the greater issues associated with the adopting of cloud data centers. 1. What are the curre nt implications of high energy costs in the information sector and what is the potential significance of using cloud computing technologies to lower energy consumption? 2. What is the concept behind cloud computing and data virtualization? 3. ... For example, the selection of the respondents will be achieved by mapping out individuals who are either directly or indirectly engaged in the information and communication technology sector. For example, the chosen respondents who will participate in the research will primarily be selected from social groups and individuals who are working or participating in the ICT industry and are therefore well informed of the recent technological developments such as cloud computing. Interviews and questionnaires will then be conducted to determine their individual experiences with both the traditional data centers and the emerging virtual private cloud servers. Before administering interviews or questionnaires for the research, pilot tests will first be carried out, validated and checked to determine the reliability of the research methodology and design (Creswell, 43). Lastly, the questionnaires and interview questions will be developed based on the how the collected data and responses will b e analyzed as well as how they are related to the main research questions. Interviews A purposeful sampling strategy will be used to select 20 respondents are required to participate in the research. Some of the potential individuals that will be selected to participate in the research include computer entrepreneurs, business managers and members of private data centers as well as their friends and families. The selected participants will then be divided into four groups of five respondents each. This will make it easier to compare the experiences of various respondents in relation to the topic of study. To minimize potential research biasness, both structured and semi structured interviews will

Sunday, November 17, 2019

Lakewood WA Police Department Essay Example | Topics and Well Written Essays - 1250 words

Lakewood WA Police Department - Essay Example It successfully communicates with people from different backgrounds and also provides vital information, advice, and any time police assistance. Unlike the other police forces, Lakewood Police Department is unique for its objectives and functions. Lakewood police force is specially made for the enforcement of civil and criminal laws, holding the position of court compliance office and community service office, animal control, juvenile code enforcement etc. As per the ordinance No. 00471, the Police Department operates under the direction of City’s Chief Law Enforcement Officer, the Chief of Police, subject to the supervision of the City Manager. The Chief of the Police is appointed by the City Manager in accordance with the law and policies of city of Lakewood. In accordance with the relevant laws all other subordinates shall be appointed by the Chief (Ordinance No. 00471.City Council meeting minutes of March 17 2008). According to the regulation in Lakewood police, there are five office assistants, two evidence custodians, one crime analyst, one fleet manager, one evidence supervisor, one administrative assistant, one administrative supervisor and one administrative lieutenant all of whom contribute to the daily workings of the department (Administrative Unit). However the strength of the whole department has increased in the 21st century: â€Å"Lakewood’s 21st century department has 131 staff members, 105 commissioned , 12.5 community service officers, 2 animal control officers and 13.5 civilian support staff† (About the Department). The Department is divided in to several divisions for its smooth functioning. Among them Criminal Investigation Unit is one of the outstanding wings which includes Robbery Assault Unit, Special Assault Unit, Special Operations Unit and The School Resource Officer Program. Crime against persons like murder, robbery, kidnapping and missing cases come under the Robbery/Assault unit. The Special Assault

Friday, November 15, 2019

Role of the Media in Political Conflict Resolution

Role of the Media in Political Conflict Resolution An Analysis of the Media’s role in Political Conflict Resolution   Abwino Kumchenga CHAPTER THREE  III. METHODOLOGY The study was aimed at analyzing the role that the media can play in efforts to resolve conflicts incited by politicians. It was based on the Libertarian theory of  Ã‚  Communication  to vary what the media has to do in times when the conflict has risen to try to bring about mutual understanding among the various groups that may not be in good terms at a particular moment. Studies were conducted that involved people working in the media sector both private as well as public media houses including the actual people affected by such conflicts on the ground. Theoretical Framework This research was centered on media houses and personalities role in resolving political conflicts through their various ways that they can play in the process of resolving such conflicts, therefore it will focus on the communication theory of Libertarianism. Media has absolute freedom of expression, media as a watchdog, the press’ attacks on government policies are accepted and even encouraged but it is accountable (Roderick Long: philosopher). Other studies have shown how the state abuses the broadcasting sector in Malawi especially the two state broadcasting entities, MBC radios 1, 2 and Television, situations that eventually lead to political confusion as it is the norm among the different parties that have so far run the Malawi government. This development has seen to it that the state broadcaster usually becomes the mouthpiece for the party ruling the country at any particular time. This has been observed through the kinds of programming and how the content in such progr ams is perceived by the public. However, private media houses are not exempted in this matter, as far as the state broadcaster has to a larger extent been pro government in terms of programming, there have been others that have been highly anti government and have done their work to address political needs of opposition parties that are either affiliated to such stations or simply because the general public has in mind the fact that even if they may try to approach the public broadcaster for political advertisement, they cannot be treated just the same as private media houses can. â€Å"The obstacles facing journalism in Malawi are many, but by far the largest problem is that of political interference in the work of the media. Politicians currently control over 90% of Malawi’s media. The sole television station is state-owned and is very much under the control of politicians from the political party in power. Not surprisingly, the news content on TV Malawi is biased towards the ruling party. For example, the station runs a weekly programme called â€Å"Know your Member of Parliament†. Ever since it started last July, only MPs from the party in power have been featured, though the present Malawi Parliament has about the same number of MPs on the ruling side as in the opposition. The national radio station is worse. On it, low key party functionaries from the ruling side are allowed to castigate their opponents and glorify the Head of State. Opposition parties are not allowed a similar chance, thereby denying them the right to reply.† (Kumwe nda, 1999)  All this should not be part of METHODOLY. Find  another section appropriate for this information. Am thinking  Liturature  Review. Type of Design and the Assumptions that underlie it This study was based on qualitative research design and partly utilized the quantitative method to achieve the results of the case under study. It was the researcher’s assumption that since the study was on the role that can be played, it highly involved views of such personalities from different media houses like Zodiak Broadcasting Station’s political department, former employees of the Malawi Broadcasting Corporation, and on the other hand were some employees from Blantyre Newspapers Limited. Not only were the views of such personalities utilized but also the views from the public at a selected site in Lilongwe Rural for validation purposes to the expected results. It is in this line that the quantitative research approach found its sole importance in the study as it was used to vary the figures arrived at in the process of coming up with the results through the various interviews that were conducted. Role of the Researcher The researcher is a qualified personality as far as conducting of this study was concerned. The main role of the researcher was to find out through this study, the role that the media can play in the process of political conflict resolution in regard to the fact that it is through the media that different political parties voice out their ideas to the public. Hence the media has a better stand when it comes to contact with such people and can be the right choice for intervention on political conflicts or misunderstandings. It should be noted that the researcher conducted this study as a partial fulfillment for obtaining a Bachelor of Arts degree in Mass Communication at the African Bible College. The researcher assumes that the people who were interviewed or asked to fill prepared questionnaires gave the necessary information since they were believed to be professionals in the field. And also the other group that was questioned from the general public was also expected to give the de sired information as they are the ones affected mostly by the issues that arise due to the misunderstandings that the main players in the political arena undertake. Selection and Description of the Study Sites and Participants The researcher intends to conduct structured interviews, at the highest level of the interviewees were several media house personalities in a bid to collect the necessary data for the study. The other level of interviews will be in a form of Questionnaires that will be prepared to collect data from groups with varying ages at Church level at Kaning’a CCAP in area 47. This is the way most of the data was collected through people’s participation in their responses to the questionnaires. The age groups were structured in terms of youths and adults and their gender inclusive, in order to determine the impact that the work of Journalists, media houses and the main players the politicians themselves that they have incited which has led to conflicts. Data Collection Strategies The interviews were conducted with different media house personalities ranging from those with Radio and Television work experience with private and state run stations to print media personalities to share their experiences in their work. Such data together with the data that was collected through the questionnaires that were produced and handed out to different age groups at Kaning’a CCAP Church formed the largest part of the data for this research. The data collected from the people at the church was treated as first hand information from the public itself hence not only getting the facts from the media itself but also those people on whom all those actions determined by politicians and the media falls on, that is those that get affected by the decisions made by those with the power to speak out in whatever way they can through the media, be it through the Radio, Television and also the print media and in this case the newspaper in particular. Data Analysis Strategies To analyze the data that was collected, SPSS statistical software will be utilized, in addition to that, Microsoft Excel will also be used to assess the findings. Basing on the outcomes of the findings, the researcher dwelt much on analyzing and eventually interpreting the data as collected from the respondents both at the highest and the second level of interviews. It is from the analysis of the collected data that conclusions will be made about the opinions and facts as heard from the respondents through the interviews and questionnaires that were prepared in the course of conducting this study. Methods of Achieving Validity To prove the validity of the data collected in this study, the statistical software used in this research (SPSS), (Microsoft Excel) will be fed with the data. After feeding the computer software with the information, it will therefore with its capability prove whether the collected data will be valid or not, be it in terms of its collection or the approaches used to arrive at the desired data in this process.  Sort out your margin for this section REFERENCES Kumwenda Peter(1999). Politics and the Media in Southern Africa. Durbun, South Africa.  Konrad Adenaeur Foundation. CHAPTER FIVE  V. DISCUSSION AND CONCLUSION Discussion In this section, the researcher’s emphasis is on the incorporation of what other writers have written about in their books and papers as recorded by the researcher in the literature review section of this study with the information that was found and decisions arrived at in the process of data collection for this study. From the responses given both by the general public as well as the people from the different media houses with regard to the guiding question that the researcher had in mind when conducting this study;  which was:  Ã‚  What  role can the media in Lilongwe play in times of political conflict  to  help  resoluse  matters  ?. It has been the researcher’s observation from the responses that yes there is a role that the media can play in trying to resolve conflicts among politicians and also help to avoid inciting conflicts. The general public touched on areas like being biased and not reporting fairly as some of the issues roaming around the media circle which brings about misunderstandings and confusion among the general public but the people themselves hoped that things can change for the better if the media practitioners can conduct themselves in a proper manner and also through fair means of reporting whatever they may be expected to report. Looking at what the media practitioners themselves commented when they were given a chance to speak about this topic, most of them indicated that indeed there are several roles that the media is expected to play in times when conflicts among politicians arise and they further talked about what they can even do to avoid such issues from emanating within the society because of their influence. Most of the respondents that participated were people with Radio, Television, and Print experience, these were media practitioners from the Malawi Broadcasting Corporation, Zodiak Broadcasting Station, Nkhoma Radio Station and Blantyre Print and Packaging Limited. The practitioners were most ly in agreement with each other in terms of their comments, for example the issue of reporting without taking sides and regardless of any political affiliation. This is in line with what others have written before as indicated in the literature review as Puddephatt (2006) in his  Voices of War:  Conflict and the role of the media  book writes â€Å" in addition to the representation of the groups they are reporting on – in this case parties to the conflict – journalists also present their own views and interests†, from that it has to be noted that media practitioners as human beings also have their say on whatever issues they may come across with but they need to be professional in these issues and that implies reporting matters just the way they are as they happen and keep their opinions to themselves. One interesting side that the media practitioners touched on that was related to what is in the literature reviewed by the researcher was about consulting the media ethics and code of conduct first which is a challenge for most journalists practicing their services in a country where politicians own some of the media houses. Nymnjoh (2005) in his book,  Africa’s Media, Democracy and the Politics of Belonging  added that in Southern Africa it is particularly true of Malawi, where most of the so-called independent papers that were established before the 1994 elections ‘are privately owned by opposition parties, the state, government ministers or other politicians in their personal capacities’, with the sole aim of smearing political rivals. This development may be a good one but very tricky for someone working with such media houses owned by politicians because the people in politics may indeed in some instances influence their workers in this case journalists inclusive to write or broadcast that which is of interest to them hence promoting hate journalism. In situations as such it is very crucial for an individu al working in such kind of media to stick to the codes of ethics and conduct but the issue seems to be very different with regard to Malawi where most of the times others have just given in to the needs of their bosses. The researcher was of the view that this may be so sometimes simply due to the fact that not all of the media personalities may be well trained in these issues, but as a professionally trained journalist, the researcher believes that a journalist without knowledge of the media code of ethics and conduct may not be viewed as a  well-trained  practitioner and one who is ready to go into that field. On the other hand, the researcher was of the view that of course they may have undergone such training, but since it is a job and one tries to be submissive to his or her bosses and that is why it is easy to give in and simply do as the boss wishes yet knowing from deep down their hearts that what they are doing is not right. However the researcher thinks that that can a lso be another topic of study on its own if the readers can view it well and deeply think about it. Almost all of the media practitioners that participated in this research took the view of fair reporting, reporting issues just the way they are, without exaggerating and not putting words in people’s mouths but just to let the respondents answer the way they want and not to judge things on their own but to leave it up to the audience to come up with conclusions on what they have heard through the media. Conclusion This study was conducted in order to find out the role that the media can play in times when there is already a conflict in the political arena in the city of Lilongwe and what they can do to help resolve such disputes, and specifically it was aimed at getting the views from the members of Kaning’a CCAP church and also various media practitioners from different media houses with a varied range of media experience. The results according to the responses given to the researcher through the questionnaires that were prepared showed that indeed there are several roles that are there that the media can play in trying to resolve conflicts among politicians in Lilongwe. Not only did the general public confirm that the media really stands a better chance to bring about solutions in political conflicts, but the main players, the media practitioners themselves also agreed that indeed to a greater extent there are bigger roles that people in the media can play looking at them as the bridg e between the politicians and the general public. This according to the researcher proved to be a success in itself in that what the researcher was looking for through conducting this study as guided by the main research question came to light through the responses that the people themselves gave. The correlation of the responses from the general public with those from the people practicing their services in the media showed that really there is a lot that the media is expected to work on Recommendations Having conducted the study, collecting the necessary data, analyzing the data and coming up with conclusions basing on the findings in this paper, the researcher however has several recommendations to the various media practitioners and the different media houses in Lilongwe. In as much as everybody has his or her own view in a particular story or event as it may occur, there is a greater need for the people in the media to weigh the issue at hand and present it in a manner that will be appropriate to the audience regardless of their gender, race, occupation and even political affiliation. This will help to prevent cases of violence and not only that but also the media practitioner him or herself may also end up tarnishing their own image in the industry and being someone famous this can also ruin one’s career as people will definitely associate that particular individual with such kind of behavior. It should hereby be understood that the role of a journalist is to get informa tion as quick as possible to help boost the station’s popularity, but one thing that has to be put into consideration is the fact that putting words in people’s mouths is as costly as killing someone, it has to be noted here that should one report something not factual, if the people involved in that story end up not receiving the issue well, then your own words would surely come back to you and be dealt with accordingly. It is therefore of significance to be professional in the conduct of duties as media personalities. Working in the media should never be taken as an act of simply working in order to please one’s boss but to work with an aim of serving the needs and aspirations of the intended audience at large. Media bodies that watch the actions of media houses and personalities in general need not to look upon such kind of practitioners and houses that practice their work in manners that are not professional as they are expected. A good example is what the M alawi Communications Regulatory Authority (MACRA) is currently doing as the country is drawing closer to this year’s tripartite elections, calling upon the general public to report to the body if they suspect that any media house’s conduct seems to be leaning towards the interest of specific political parties, that development is a good one since the media would thereby be held accountable for their actions as in accordance with the stipulations of the communication Act. REFERENCES Nyamnjoh Francis B (2005).  Africa’s Media, Democracy and the Politics of Belonging. Pretoria,  RSA, UNISA Press. Puddephatt Andrew (2006).  Voices of War:  Conflict and the role of the media. International  Media support.

Tuesday, November 12, 2019

Paper

Any suspicion of copying or plagiarism in this work will result in an investigation of Academic Misconduct and may result in a â€Å"O† on the work, an â€Å"F† in the course, or possibly more severe penalties, as well as a Disciplinary Notice on your academic record under the Student Code of Academic Conduct, which can be found online at: http://www. Reason. Ca/senate/policies/pappy. PDF. Study of Times waiting at Banks Introduction: The Issues that are going to be studied are the factors that affect waiting time at a Bank service line.Some of the consequences of long Walt time are customer Relation and employee frustration, which leads to a bad reputation for the bank. The motivations for this research are the improvement of service time, increase in the customer satisfaction and better corporate reputation. This proposal comprises the purpose of the project, target population and limitations for research, an explanation of the approach, and the expected results. Purp ose: The purpose of this project is to find the causes of the delay time at a Bank ND find the practical ways to avoid the delays.Scope: The scope of this project will only be limited to Just one particular branch as it would be nearly impossible to obtain data for an entire franchise. We will be looking and analyzing the AD branch located on Horntail SST. Abramson. The target population for this project Includes people of all age ranges going from 12 to 100 specify most of the data that will be collected will be based on daily customers (normally in the age range of 25-55) as they are considerably impacted by the long wait lines as for them time is money. Paper The university was founded in 1885, which was before Arizona was officially a state. Arizona holds 31,670 undergraduate students and 8951 graduate students that study the 300+ majors offered. Within these students 120 countries are represented. Tuition costs $29,421 for a non-resident of Arizona. In addition, there is a $9,714 room and board fee. To become a Wildcat, Arizona requires 4 years of English, and either a 21 or above on the English section of the ACT or a 530 on the reading section.They also require 4 years of Mathematics, and a 24 on the math portion of the ACT or a 540 on the math part of the SAT. Arizona also requires that students take 3 years of lab science and score a 20 or higher on the math portion of the ACT. If students took the SAT they might want to consider taking subject tests. Arizona requires 2 years of History classes, one American history course and one other history course. Furthermore, the University of Arizona requires 2 years of consecutive classes of a second language (both classes must be the same language). Lastly, the university of Arizona requires 1 year of fine arts.Arizona requires that you maintain a 2. 0 GAP or higher throughout your high school career. During your time In high school you can only get lower than a 2. 0, or C, twice to still be eligible for admission. University of Arizona hosts a Greek system hosting both fraternities and sororities. Arizona Greek system is much larger In comparison to other schools consisting of 47 sororities and fraternities. On campus housing holds 79% of students at Arizona In a total of 24 student-housing facilities. The other 21% live off campus. At Arizona there Is a balance of males and females. % of the population Is female, leaving 48% to male population. Downtown Tucson holds plenty to do for students and acts as the perfect college town. Paper By raunchy University of Arizona higher throughout your high school career. During your time in high school you can system is much la rger in comparison to other schools consisting of 47 sororities and fraternities. On campus housing holds 79% of students at Arizona in a total of 24 student-housing facilities. The other 21% live off campus. Paper To me there is a big difference in a college class discussion verse a discussion you have with your friend. In college classes you have to have a more professional approach in how you speak or answer other classmates. When speaking to your friends who know you, they have good Judgment on when you are Joking around or even if you are being sarcastic. I myself know that my friends and family even my co- workers all have excellent Judgment on my mannerisms.My classmates however unlike my friends, family and co-workers do not know me so during class discussions I will make sure that I make a point to convey my messages with respect and In a good tone so everyone will understand where I am coming from. I enjoy feedback and look forward to my classmates giving me their pollens on things and I scant Walt to see everyone else's point of view on certain topics we discuss.There are many different ways that you can demonstrate respect for your fellow classmates during class discussions such as good understanding, politeness and having a positive attitude towards your peers. It Is good to show your classmates that o understand where they are coming from even if you do not agree, everyone is entitled to their own opinion and everyone has different ways of looking at certain issues.Being polite to your classmates is a great way to show you are respecting them. We are all here to learn and grow together so together we can all achieve our goals and dreams. Approaching your classmates with a positive attitude will always send a good vibe, who has time for negativity navy? I know I certainly don so being positive towards others will go a long way. I will always treat others the way I want myself and my daughter to be treated. Paper Timothy Hall, tells a story of a bold, independent, self confident, and assertive young women during the time of 1636 to 1638. Hall arranged his novel by organizing the chapters in her life story around statements made at her trial. The study of Hutchinson life gives us the opportunity to enter into a different world of New England's founding generation. As Hall's questions; â€Å"what should we make of this remarkable women and her tragic fate? How did she understand herself? How did her contemporaries understand her? (Hall,2) are answered and supported throughout the novel. The answers to such questions can come only from a thorough examination of Anne Hutchinson experience with religion, culture, and politics in early modern England and its first colonies. Timothy Hall sets up the first chapter helping the readers comprehend who exactly Anne Hutchinson is, explaining where it is she came from and her back round information. Hutchinson was born during the Protestant Reformation, t he year of 1592 in Alfred, Somerset, United Kingdom.Her parents, Francis and Mammary were Puritans strong believers, although, they were forced to convert into the English Church. Ann.'s parents had planned to raise her with Puritans beliefs, but also in healing. She was set up to marry William Hutchinson, once they planned to marry and start a family, they planned on raising their soon to be family under a Puritan roof with firm beliefs. In order to go on with this lifestyle without persecution they planned on Joining a trek to America with other Puritans. Paper The questionnaire is designed by the researchers a seven item scale from tryingly disagree (-3) to strongly agree (+3) to identify variables of customer loyalty. In the present study, we, therefore, used Cockroach's alpha scale as a measure of reliability. Its value is estimated to be 0. 897. Sophisticated statistical model as ‘Exploratory Factor Analysis (FEE)' has been used. The results show that nine factors extracted from the analysis that together accounted 77. 891 percent of the total variance.Finally, on the basis of factor score, these factors were ranked (1)sales promotion'; (2) ‘Provision of information'; (3)engagement'; (4)recommendation of the Product or Service';(5)new brand';' (6) ‘The value of brand'; (7)eliminative'; (8) ‘Bench Marking' and (9) ‘Environmental friendly organization' got the ranks of first to nine respectively and constitute the key factors of customer loyalty in leading retail supermarkets in I-J. Moreover, outcome of the research would be helpful to the practitioners, researchers, planners, policy makers and academicians, who are involved in the concerned area.Keywords: Customers; Customer Loyalty and Retail Supermarkets. 1. 0 Background and Significance In the ever-changing business world, almost every organization pays most attention o the customers ever than before. For any organization, good understanding of customers, their needs and wants, their expectations on price and quality of goods and services increase the potential to succeed. As a result, customer centered marketing has occupied the top place in modern marketing concept. Every organization is ready to pay any means to identify and understand the customers and their needs.Consumers' reaction will be in favor of an organization when their desires and expectations have been either met or exceeded in the course of experiencing the service. In the context of a retail supermarket, satisfaction could be interpreted as Just meeting the expect ations of the customers, not any sort of exceeding or falling short of the expectations. Most of the retailers try to achieve competitive advantage by taking the responses of the customers beyond the level of ‘Just satisfied' towards ‘exceeding their expectations'.Pleasing customers are very harder today (Kettle, 2003). Customers are more challenging component for any organization rather than their competitors. Their buying behaviors are fickle, at least three times a year expecting the best deal from the suppliers. Besides the above, the worst thing is ninety percent of dissatisfied customers Just switched to another supplier without complaining to former supplier (Kettle, 2003). A marketing strategy which is considered today as the best one may not produce same results in future.Thus, every organization must pay their attention in complete satisfaction of their customers. Since, highly satisfied customers more likely become loyal customers and potentially buy the new p roducts introducing by the company and shows the word of mouth and also pay less attention about competitors and other brands as ell. Above to all, considering cost related to customers, cost for retaining existing customers are very less than acquiring the new customers and also existing customers are much more profitable in many ways for instance, word of mouth.Here, word- loyalty or loyal customers captures the predominant place. Because, Hill & Alexander (2006) pointed out that only through the loyalty, customer retention can be secured. 2. 0 Statement of the Problems Factors determining customer satisfaction and customer loyalty have been brought to light by marketing research. But, this information still is far away for some producers engaging in the productions and services. Consequently, producers are unable to exploit this information for their success.According to Verdict consulting research (2007), retail supermarket sector in I-J is one of most competitive segments and a lso pointed out that this competition will create more challenging environment in maintaining their market share. However, some retailers are very successful than their competitors even during the period of European economic downturn. This encouraged the researchers to do this research. We hope that this research will answer the following question regarding customer loyalty effectively. 3. Objectives The present study has the following objectives 1. To examine necessary factors of customer loyalty in leading super markets of I-J; and 2. To determine the key factors of customer loyalty in leading super markets of UK. 3. To suggest some measures in order to improve the customer loyalty in leading 4. 0 Literature Review Managing customer loyalty is the one of major element of customer relationship management. Customer satisfied with the present service of organization will likely satisfy if the firm does the same service later.So every organization has struck with the question how they can increase their loyalty level by adopting the right approaches. Stone (2000) pointed out in his book that â€Å"using information on the customer data base, there is no reason for a customer loyalty programmer other than finely tuned to meeting customers ‘relationships needs†. Loyalty becomes a winning factor for any organization facilitating with high productivity, solid profit and feasibility for steady expansion, competing in present world.When considering the resent states of disloyalty, it is obvious that it would damage the corporate performance by 25 to 50 percent and possibly more (Astrakhan, 2006). Loyalty is defined as â€Å"a state of mind, a set of attitudes, beliefs, desires and so on† (Stone, 2000). Kettle (2008) said that delighted customers become loyal to the organization and customer relationship management (CRM) plays an important role in making customers loyal. Further, among the satisfied customers, completely satisfied customers only can be a delighted one. Thus CRM has to focus on customer delight rather than satisfaction.However, Hill and Alexander (2006) argue that misunderstanding of customer loyalty by the senior manages and marketing executives have mislead strategies for securing the customer loyalty and also criticized that many of them take afford to attract the customers by giving some bribe to customers. Instead, customer loyalty has to be earned by the suppliers and customer retention can be achieved when the suppliers satisfy the requirements raised by the customers better than their rivals. Realty is that in the twenty first century, both not only customers and but also suppliers have to true, faithful and rim in meeting the customers' needs.Furthermore, Hill & Alexander (2006) categorized loyalty into four types such as (1) Monopoly loyalty (where customers have little or no choice and they are completely dissatisfied and far away from devoted); (2) Cost of change loyalty (where customers have choice of alternative suppliers and reluctant to change their current due to the cost and other bothering factors, needs immense afford to change); (3) Incentive loyalty(this is the type of loyalty created by mass advertisement and targeted the customers who are not pending their own money for instance frequent business fliers);(4) Habitual loyalty(this can be viewed most commonly due to the time constraints and familiar routines, convenient location and little afford for instance filling up petrol on the way to work). This paper is focus on this Habitual loyalty. Here, convenient location, size of supermarket, variety of goods, competitive price plays a significant role.Moreover, degrees of loyalty can differ from one customer to another for instance one customer is more loyal than other. Hill & Alexander (2006) defined these degrees as suspects, respects, customers, clients' advocates and partners in a pyramid. According to them, degrees of positive commitment increases along pyramid fr om suspects to partners and also distinguishes the truly loyal customers. Less loyal customer is likely to switch the supplier Based on the previous studies, we can say that there are some studies in different countries, but detailed and comprehensive studies has not yet been conducted in I-J especially in supermarket through exploratory study. Paper Any suspicion of copying or plagiarism in this work will result in an investigation of Academic Misconduct and may result in a â€Å"O† on the work, an â€Å"F† in the course, or possibly more severe penalties, as well as a Disciplinary Notice on your academic record under the Student Code of Academic Conduct, which can be found online at: http://www. Reason. Ca/senate/policies/pappy. PDF. Study of Times waiting at Banks Introduction: The Issues that are going to be studied are the factors that affect waiting time at a Bank service line.Some of the consequences of long Walt time are customer Relation and employee frustration, which leads to a bad reputation for the bank. The motivations for this research are the improvement of service time, increase in the customer satisfaction and better corporate reputation. This proposal comprises the purpose of the project, target population and limitations for research, an explanation of the approach, and the expected results. Purp ose: The purpose of this project is to find the causes of the delay time at a Bank ND find the practical ways to avoid the delays.Scope: The scope of this project will only be limited to Just one particular branch as it would be nearly impossible to obtain data for an entire franchise. We will be looking and analyzing the AD branch located on Horntail SST. Abramson. The target population for this project Includes people of all age ranges going from 12 to 100 specify most of the data that will be collected will be based on daily customers (normally in the age range of 25-55) as they are considerably impacted by the long wait lines as for them time is money. Paper The questionnaire is designed by the researchers a seven item scale from tryingly disagree (-3) to strongly agree (+3) to identify variables of customer loyalty. In the present study, we, therefore, used Cockroach's alpha scale as a measure of reliability. Its value is estimated to be 0. 897. Sophisticated statistical model as ‘Exploratory Factor Analysis (FEE)' has been used. The results show that nine factors extracted from the analysis that together accounted 77. 891 percent of the total variance.Finally, on the basis of factor score, these factors were ranked (1)sales promotion'; (2) ‘Provision of information'; (3)engagement'; (4)recommendation of the Product or Service';(5)new brand';' (6) ‘The value of brand'; (7)eliminative'; (8) ‘Bench Marking' and (9) ‘Environmental friendly organization' got the ranks of first to nine respectively and constitute the key factors of customer loyalty in leading retail supermarkets in I-J. Moreover, outcome of the research would be helpful to the practitioners, researchers, planners, policy makers and academicians, who are involved in the concerned area.Keywords: Customers; Customer Loyalty and Retail Supermarkets. 1. 0 Background and Significance In the ever-changing business world, almost every organization pays most attention o the customers ever than before. For any organization, good understanding of customers, their needs and wants, their expectations on price and quality of goods and services increase the potential to succeed. As a result, customer centered marketing has occupied the top place in modern marketing concept. Every organization is ready to pay any means to identify and understand the customers and their needs.Consumers' reaction will be in favor of an organization when their desires and expectations have been either met or exceeded in the course of experiencing the service. In the context of a retail supermarket, satisfaction could be interpreted as Just meeting the expect ations of the customers, not any sort of exceeding or falling short of the expectations. Most of the retailers try to achieve competitive advantage by taking the responses of the customers beyond the level of ‘Just satisfied' towards ‘exceeding their expectations'.Pleasing customers are very harder today (Kettle, 2003). Customers are more challenging component for any organization rather than their competitors. Their buying behaviors are fickle, at least three times a year expecting the best deal from the suppliers. Besides the above, the worst thing is ninety percent of dissatisfied customers Just switched to another supplier without complaining to former supplier (Kettle, 2003). A marketing strategy which is considered today as the best one may not produce same results in future.Thus, every organization must pay their attention in complete satisfaction of their customers. Since, highly satisfied customers more likely become loyal customers and potentially buy the new p roducts introducing by the company and shows the word of mouth and also pay less attention about competitors and other brands as ell. Above to all, considering cost related to customers, cost for retaining existing customers are very less than acquiring the new customers and also existing customers are much more profitable in many ways for instance, word of mouth.Here, word- loyalty or loyal customers captures the predominant place. Because, Hill & Alexander (2006) pointed out that only through the loyalty, customer retention can be secured. 2. 0 Statement of the Problems Factors determining customer satisfaction and customer loyalty have been brought to light by marketing research. But, this information still is far away for some producers engaging in the productions and services. Consequently, producers are unable to exploit this information for their success.According to Verdict consulting research (2007), retail supermarket sector in I-J is one of most competitive segments and a lso pointed out that this competition will create more challenging environment in maintaining their market share. However, some retailers are very successful than their competitors even during the period of European economic downturn. This encouraged the researchers to do this research. We hope that this research will answer the following question regarding customer loyalty effectively. 3. Objectives The present study has the following objectives 1. To examine necessary factors of customer loyalty in leading super markets of I-J; and 2. To determine the key factors of customer loyalty in leading super markets of UK. 3. To suggest some measures in order to improve the customer loyalty in leading 4. 0 Literature Review Managing customer loyalty is the one of major element of customer relationship management. Customer satisfied with the present service of organization will likely satisfy if the firm does the same service later.So every organization has struck with the question how they can increase their loyalty level by adopting the right approaches. Stone (2000) pointed out in his book that â€Å"using information on the customer data base, there is no reason for a customer loyalty programmer other than finely tuned to meeting customers ‘relationships needs†. Loyalty becomes a winning factor for any organization facilitating with high productivity, solid profit and feasibility for steady expansion, competing in present world.When considering the resent states of disloyalty, it is obvious that it would damage the corporate performance by 25 to 50 percent and possibly more (Astrakhan, 2006). Loyalty is defined as â€Å"a state of mind, a set of attitudes, beliefs, desires and so on† (Stone, 2000). Kettle (2008) said that delighted customers become loyal to the organization and customer relationship management (CRM) plays an important role in making customers loyal. Further, among the satisfied customers, completely satisfied customers only can be a delighted one. Thus CRM has to focus on customer delight rather than satisfaction.However, Hill and Alexander (2006) argue that misunderstanding of customer loyalty by the senior manages and marketing executives have mislead strategies for securing the customer loyalty and also criticized that many of them take afford to attract the customers by giving some bribe to customers. Instead, customer loyalty has to be earned by the suppliers and customer retention can be achieved when the suppliers satisfy the requirements raised by the customers better than their rivals. Realty is that in the twenty first century, both not only customers and but also suppliers have to true, faithful and rim in meeting the customers' needs.Furthermore, Hill & Alexander (2006) categorized loyalty into four types such as (1) Monopoly loyalty (where customers have little or no choice and they are completely dissatisfied and far away from devoted); (2) Cost of change loyalty (where customers have choice of alternative suppliers and reluctant to change their current due to the cost and other bothering factors, needs immense afford to change); (3) Incentive loyalty(this is the type of loyalty created by mass advertisement and targeted the customers who are not pending their own money for instance frequent business fliers);(4) Habitual loyalty(this can be viewed most commonly due to the time constraints and familiar routines, convenient location and little afford for instance filling up petrol on the way to work). This paper is focus on this Habitual loyalty. Here, convenient location, size of supermarket, variety of goods, competitive price plays a significant role.Moreover, degrees of loyalty can differ from one customer to another for instance one customer is more loyal than other. Hill & Alexander (2006) defined these degrees as suspects, respects, customers, clients' advocates and partners in a pyramid. According to them, degrees of positive commitment increases along pyramid fr om suspects to partners and also distinguishes the truly loyal customers. Less loyal customer is likely to switch the supplier Based on the previous studies, we can say that there are some studies in different countries, but detailed and comprehensive studies has not yet been conducted in I-J especially in supermarket through exploratory study. Paper Timothy Hall, tells a story of a bold, independent, self confident, and assertive young women during the time of 1636 to 1638. Hall arranged his novel by organizing the chapters in her life story around statements made at her trial. The study of Hutchinson life gives us the opportunity to enter into a different world of New England's founding generation. As Hall's questions; â€Å"what should we make of this remarkable women and her tragic fate? How did she understand herself? How did her contemporaries understand her? (Hall,2) are answered and supported throughout the novel. The answers to such questions can come only from a thorough examination of Anne Hutchinson experience with religion, culture, and politics in early modern England and its first colonies. Timothy Hall sets up the first chapter helping the readers comprehend who exactly Anne Hutchinson is, explaining where it is she came from and her back round information. Hutchinson was born during the Protestant Reformation, t he year of 1592 in Alfred, Somerset, United Kingdom.Her parents, Francis and Mammary were Puritans strong believers, although, they were forced to convert into the English Church. Ann.'s parents had planned to raise her with Puritans beliefs, but also in healing. She was set up to marry William Hutchinson, once they planned to marry and start a family, they planned on raising their soon to be family under a Puritan roof with firm beliefs. In order to go on with this lifestyle without persecution they planned on Joining a trek to America with other Puritans. Paper To me there is a big difference in a college class discussion verse a discussion you have with your friend. In college classes you have to have a more professional approach in how you speak or answer other classmates. When speaking to your friends who know you, they have good Judgment on when you are Joking around or even if you are being sarcastic. I myself know that my friends and family even my co- workers all have excellent Judgment on my mannerisms.My classmates however unlike my friends, family and co-workers do not know me so during class discussions I will make sure that I make a point to convey my messages with respect and In a good tone so everyone will understand where I am coming from. I enjoy feedback and look forward to my classmates giving me their pollens on things and I scant Walt to see everyone else's point of view on certain topics we discuss.There are many different ways that you can demonstrate respect for your fellow classmates during class discussions such as good understanding, politeness and having a positive attitude towards your peers. It Is good to show your classmates that o understand where they are coming from even if you do not agree, everyone is entitled to their own opinion and everyone has different ways of looking at certain issues.Being polite to your classmates is a great way to show you are respecting them. We are all here to learn and grow together so together we can all achieve our goals and dreams. Approaching your classmates with a positive attitude will always send a good vibe, who has time for negativity navy? I know I certainly don so being positive towards others will go a long way. I will always treat others the way I want myself and my daughter to be treated. Paper The university was founded in 1885, which was before Arizona was officially a state. Arizona holds 31,670 undergraduate students and 8951 graduate students that study the 300+ majors offered. Within these students 120 countries are represented. Tuition costs $29,421 for a non-resident of Arizona. In addition, there is a $9,714 room and board fee. To become a Wildcat, Arizona requires 4 years of English, and either a 21 or above on the English section of the ACT or a 530 on the reading section.They also require 4 years of Mathematics, and a 24 on the math portion of the ACT or a 540 on the math part of the SAT. Arizona also requires that students take 3 years of lab science and score a 20 or higher on the math portion of the ACT. If students took the SAT they might want to consider taking subject tests. Arizona requires 2 years of History classes, one American history course and one other history course. Furthermore, the University of Arizona requires 2 years of consecutive classes of a second language (both classes must be the same language). Lastly, the university of Arizona requires 1 year of fine arts.Arizona requires that you maintain a 2. 0 GAP or higher throughout your high school career. During your time In high school you can only get lower than a 2. 0, or C, twice to still be eligible for admission. University of Arizona hosts a Greek system hosting both fraternities and sororities. Arizona Greek system is much larger In comparison to other schools consisting of 47 sororities and fraternities. On campus housing holds 79% of students at Arizona In a total of 24 student-housing facilities. The other 21% live off campus. At Arizona there Is a balance of males and females. % of the population Is female, leaving 48% to male population. Downtown Tucson holds plenty to do for students and acts as the perfect college town. Paper By raunchy University of Arizona higher throughout your high school career. During your time in high school you can system is much la rger in comparison to other schools consisting of 47 sororities and fraternities. On campus housing holds 79% of students at Arizona in a total of 24 student-housing facilities. The other 21% live off campus. Paper The questionnaire is designed by the researchers a seven item scale from tryingly disagree (-3) to strongly agree (+3) to identify variables of customer loyalty. In the present study, we, therefore, used Cockroach's alpha scale as a measure of reliability. Its value is estimated to be 0. 897. Sophisticated statistical model as ‘Exploratory Factor Analysis (FEE)' has been used. The results show that nine factors extracted from the analysis that together accounted 77. 891 percent of the total variance.Finally, on the basis of factor score, these factors were ranked (1)sales promotion'; (2) ‘Provision of information'; (3)engagement'; (4)recommendation of the Product or Service';(5)new brand';' (6) ‘The value of brand'; (7)eliminative'; (8) ‘Bench Marking' and (9) ‘Environmental friendly organization' got the ranks of first to nine respectively and constitute the key factors of customer loyalty in leading retail supermarkets in I-J. Moreover, outcome of the research would be helpful to the practitioners, researchers, planners, policy makers and academicians, who are involved in the concerned area.Keywords: Customers; Customer Loyalty and Retail Supermarkets. 1. 0 Background and Significance In the ever-changing business world, almost every organization pays most attention o the customers ever than before. For any organization, good understanding of customers, their needs and wants, their expectations on price and quality of goods and services increase the potential to succeed. As a result, customer centered marketing has occupied the top place in modern marketing concept. Every organization is ready to pay any means to identify and understand the customers and their needs.Consumers' reaction will be in favor of an organization when their desires and expectations have been either met or exceeded in the course of experiencing the service. In the context of a retail supermarket, satisfaction could be interpreted as Just meeting the expect ations of the customers, not any sort of exceeding or falling short of the expectations. Most of the retailers try to achieve competitive advantage by taking the responses of the customers beyond the level of ‘Just satisfied' towards ‘exceeding their expectations'.Pleasing customers are very harder today (Kettle, 2003). Customers are more challenging component for any organization rather than their competitors. Their buying behaviors are fickle, at least three times a year expecting the best deal from the suppliers. Besides the above, the worst thing is ninety percent of dissatisfied customers Just switched to another supplier without complaining to former supplier (Kettle, 2003). A marketing strategy which is considered today as the best one may not produce same results in future.Thus, every organization must pay their attention in complete satisfaction of their customers. Since, highly satisfied customers more likely become loyal customers and potentially buy the new p roducts introducing by the company and shows the word of mouth and also pay less attention about competitors and other brands as ell. Above to all, considering cost related to customers, cost for retaining existing customers are very less than acquiring the new customers and also existing customers are much more profitable in many ways for instance, word of mouth.Here, word- loyalty or loyal customers captures the predominant place. Because, Hill & Alexander (2006) pointed out that only through the loyalty, customer retention can be secured. 2. 0 Statement of the Problems Factors determining customer satisfaction and customer loyalty have been brought to light by marketing research. But, this information still is far away for some producers engaging in the productions and services. Consequently, producers are unable to exploit this information for their success.According to Verdict consulting research (2007), retail supermarket sector in I-J is one of most competitive segments and a lso pointed out that this competition will create more challenging environment in maintaining their market share. However, some retailers are very successful than their competitors even during the period of European economic downturn. This encouraged the researchers to do this research. We hope that this research will answer the following question regarding customer loyalty effectively. 3. Objectives The present study has the following objectives 1. To examine necessary factors of customer loyalty in leading super markets of I-J; and 2. To determine the key factors of customer loyalty in leading super markets of UK. 3. To suggest some measures in order to improve the customer loyalty in leading 4. 0 Literature Review Managing customer loyalty is the one of major element of customer relationship management. Customer satisfied with the present service of organization will likely satisfy if the firm does the same service later.So every organization has struck with the question how they can increase their loyalty level by adopting the right approaches. Stone (2000) pointed out in his book that â€Å"using information on the customer data base, there is no reason for a customer loyalty programmer other than finely tuned to meeting customers ‘relationships needs†. Loyalty becomes a winning factor for any organization facilitating with high productivity, solid profit and feasibility for steady expansion, competing in present world.When considering the resent states of disloyalty, it is obvious that it would damage the corporate performance by 25 to 50 percent and possibly more (Astrakhan, 2006). Loyalty is defined as â€Å"a state of mind, a set of attitudes, beliefs, desires and so on† (Stone, 2000). Kettle (2008) said that delighted customers become loyal to the organization and customer relationship management (CRM) plays an important role in making customers loyal. Further, among the satisfied customers, completely satisfied customers only can be a delighted one. Thus CRM has to focus on customer delight rather than satisfaction.However, Hill and Alexander (2006) argue that misunderstanding of customer loyalty by the senior manages and marketing executives have mislead strategies for securing the customer loyalty and also criticized that many of them take afford to attract the customers by giving some bribe to customers. Instead, customer loyalty has to be earned by the suppliers and customer retention can be achieved when the suppliers satisfy the requirements raised by the customers better than their rivals. Realty is that in the twenty first century, both not only customers and but also suppliers have to true, faithful and rim in meeting the customers' needs.Furthermore, Hill & Alexander (2006) categorized loyalty into four types such as (1) Monopoly loyalty (where customers have little or no choice and they are completely dissatisfied and far away from devoted); (2) Cost of change loyalty (where customers have choice of alternative suppliers and reluctant to change their current due to the cost and other bothering factors, needs immense afford to change); (3) Incentive loyalty(this is the type of loyalty created by mass advertisement and targeted the customers who are not pending their own money for instance frequent business fliers);(4) Habitual loyalty(this can be viewed most commonly due to the time constraints and familiar routines, convenient location and little afford for instance filling up petrol on the way to work). This paper is focus on this Habitual loyalty. Here, convenient location, size of supermarket, variety of goods, competitive price plays a significant role.Moreover, degrees of loyalty can differ from one customer to another for instance one customer is more loyal than other. Hill & Alexander (2006) defined these degrees as suspects, respects, customers, clients' advocates and partners in a pyramid. According to them, degrees of positive commitment increases along pyramid fr om suspects to partners and also distinguishes the truly loyal customers. Less loyal customer is likely to switch the supplier Based on the previous studies, we can say that there are some studies in different countries, but detailed and comprehensive studies has not yet been conducted in I-J especially in supermarket through exploratory study. Paper Any suspicion of copying or plagiarism in this work will result in an investigation of Academic Misconduct and may result in a â€Å"O† on the work, an â€Å"F† in the course, or possibly more severe penalties, as well as a Disciplinary Notice on your academic record under the Student Code of Academic Conduct, which can be found online at: http://www. Reason. Ca/senate/policies/pappy. PDF. Study of Times waiting at Banks Introduction: The Issues that are going to be studied are the factors that affect waiting time at a Bank service line.Some of the consequences of long Walt time are customer Relation and employee frustration, which leads to a bad reputation for the bank. The motivations for this research are the improvement of service time, increase in the customer satisfaction and better corporate reputation. This proposal comprises the purpose of the project, target population and limitations for research, an explanation of the approach, and the expected results. Purp ose: The purpose of this project is to find the causes of the delay time at a Bank ND find the practical ways to avoid the delays.Scope: The scope of this project will only be limited to Just one particular branch as it would be nearly impossible to obtain data for an entire franchise. We will be looking and analyzing the AD branch located on Horntail SST. Abramson. The target population for this project Includes people of all age ranges going from 12 to 100 specify most of the data that will be collected will be based on daily customers (normally in the age range of 25-55) as they are considerably impacted by the long wait lines as for them time is money.

Sunday, November 10, 2019

Coffee consumption Essay

Faculty of Farm Management, Banat`s University of Agricultural Sciences and Veterinary Medicine Timisoara, 119 Calea Aradului, Timisoara; Romania; petz_elena@yahoo. com 2 ) Faculty Economics Science, University Tibiscus Timisoara, 1/A Daliei St. , Timisoara, Romania Abstract. The coffee market is a dynamic market due to the numerous mades, to the wide range of assortments and to the high number of people that are more and more sophisticated. There has been lately a trend toward pre-packaged coffee, i. e. towards high quality produce and to larger weight coffee packages. Despite the high price of the coffee, Romanians drink more and more coffee. The leading assortment is ground coffee followed by soluble coffee. Keywords: needs, aspirations, demand, offer, consumption, behaviour, market INTRODUCTION Marketing research is not an exact science, and it is not an exact science either. It is about working with people, with their ever-changing needs and desires under the impact of hundreds of factors that are more or less known. Market analysis shows what people wish to purchase, to consume, or to use. As a rule, this means something different from what companies want us to believe, to produce and to sell. It is not enough to must study people’s needs; we should also know people’s desires and aspirations. The main component of marketing research is the study of consumer behaviour. The research of consumer behaviour concerns different attitudes in the process of buying decision (e. g. people’s attitude towards information, the choice of the purchase place, fidelity towards the made, getting aware of the price, knowing consumer’s difficult nature, etc. ). Consumer behaviour is a complex phenomenon and, at the same time, an interdisciplinary field. MATERIALS AND METHODS This study aims at presenting the coffee consumer profile, the way the choosing and purchasing of the different types of coffee on the market is done, and the way coffee made notoriety is determined. The target population consisted of all the people aged over 18 and living in Timisoara. The sampling method we used was the quotas method. In applying this method, we started from the characteristics of the target population (e. g. age, sex, occupation, etc. ). Sample size varies depending on the thrust threshold and on the accepted error. The way the questionnaire was applied consisted in a field survey, i. e. questioning people outside the shops. 362 RESULTS AND DISCUSSION At present, consumers are masters of their incomes. Social stratification differentiates incomes and determines significant variations of the consumption structure. Knowing the structure of the consumer’s attitude is a good opportunity to investigate the causes determining the acceptance or rejection of a produce. The most important means is researching consumer’s desires. Question no. 1 in our questionnaire, â€Å"Do you drink coffee? † is a filter question. As a result of the answers we got to this question, we could see that 56% of the people we questioned drink coffee; 17% answered hey do not drink coffee at all; and 27% answered they only drink coffee sometimes. Thus, the 17 people answering they never drink coffee were removed from the study. The answer to question, â€Å"How often do you drink coffee? † resulted in the following answers: 92% of the respondents answered they drink coffee daily; while 8% answered they drink coffee occasionally. The answer to the question, â€Å"Who purchases the coffee in your family? † showed that it is the housewife who does it (76% of the cases). As for the question, â€Å"How often do you purchase coffee? † 40% of the respondents answered they purchase it once a month, 28% answered they purchase it twice a month, and 20% answered they purchase it rather seldom. As for the amount of coffee people purchase, the figure below shows that 40% of the coffee purchasers prefer packages of 500 g, while 36% prefer packages of 250 g (Fig. 1). 40% 40% 36% 35% 30% 25% 20% 16% 15% 8% 10% 5% 0% 250 g 500 g 1000 g More Fig. 1. Amount of coffee purchased The answers to question, â€Å"On what occasion do you purchase coffee?†, 72% of the respondents said they purchase coffee for the daily consumption, while 8% said they purchase coffee for other goals. The questionnaire showed that 64% of the respondents purchase their coffee at the hyeprmarket and supermarket, 24% of the respondents purchase coffee from the corner shops, and 12% purchase coffee from the market. As for the coffee made, we could see that 48% of the respondents prefer the Jakobs made, 24% purchase the Elita made, 16% purchase the Amigo made, 8% purchase the Tchibo made, and 4% purchase the Amaroy and Lavazza mades (Fig.2). The answers to question, â€Å"What do you appreciate most in the coffee you purchase? †, 50% of the respondents answered it is flavour, 40% answered it is the taste, and 10% 363 answered it is strength. Asfor the factors influencing purchase decision, we could see from the respondents answers that 44% of them are influenced by the price, 28% answered they are influenced by the made, and 20% of the respondents admitted it is the advertising (Fig. 3). 48% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 24% 16% 8% 4% Elita Jacobs Amigo Tchibo Other specifications. Fig. 2. Coffee mades 44% 45% 40% 35% 28% 30% 25% 20% 20% 15% 8% 10% 5% 0% Advertising Price Packaging Trade Fig. 3. Factors influencing purchase decision 40% 40% 32% 35% 28% 30% 25% 20% 15% 10% 5% 0% Home, in family At the cafe/ At w ork (school), terrace, w ith the automatic friends coffee Fig. 4. Favourite place for coffee consumption 364 The answers to question, â€Å"Where do you usually have your coffee? †, showed that 40% of the respondents answered it is at home, 32% answered they have their coffee with their friends, at coffee shops, on terraces, etc. , and 28% of the respondents said they have their coffee at their work place, from the coffee machine (Fig. 4). As for the age of the respondents, we could see that 36% of them are aged 26-40, 28% are aged 18-25, 20% are aged 41-65, and 16% are aged above 65. From the point of view of their income, 56% of the respondents earn less than 1,000 LEI /month, 20% earn between 1,000 and 1,500 LEI /month, 16% of the respondents earn between 1,501 LEI /month and 2,000 LEI /month, and only 8% of the respondents earn more than 2,000 LEI /month. CONCLUSIONS. In order to get higher performances, any company needs a strong consumer-oriented marketing strategy. Therefore, it is very important to monitor and study the consumer behaviour from all points of view: type of consumer, age, sex, occupation, group of appurtenance, personality, culture, etc. the questions marketing operators should use in their studies and shaping of purchase behaviour and consumption behaviour in their attempt to better decide how to react are such questions as Who? , When? , How? , How much? , From where? , How many times? , etc. To have a closer look at the factors influencing the behaviour of the coffee consumer we have carried out the present study by applying a questionnaire to a number of 60 people whose main common feature is that they all live in the city of Timisoara. On the ground of this study, we can draw the following conclusions: 56% of the respondents drink coffee, 27% drink it sometimes, and 17% never; 92% of the respondents drink coffee daily, while 8% drink it occasionally; 76% of the coffee purchasers are women; 40% of the respondents purchase coffee once a month, 28% twice a month, and 20% rather seldom; 40% of the respondents prefer packages of 500 g, while 36% prefer 250 g packages; 72% of the respondents purchase coffee for their daily consumption, while 8% purchase it for other reasons; 64% of the respondents purchase their coffee at the hyeprmarket and supermarket, 24% from the corner shops, and 12% from the market, 48% of the respondents prefer the Jakobs made, 24% Elita, 16% Amigo, 8% Tchibo, and 4% Amaroy and Lavazza; 50% of the respondents purchase coffee for its flavour, 40% for its taste, and 10% for its strength; 44% of the respondents are influenced by the coffee price in their purchase, 28% by the made, and 10% by the adds; 40% of the respondents prefer have their coffee at home, 32% in town, and 28% at the work place; 36% of the respondents were aged 26-40, 28% were aged 18-25, 20% were aged 41-65, and 16% were aged above 65. 56% of the respondents earn less than 1,0 00 LEI /month , 20% earn between 1,000 and 1, 500 LEI/month, 16% of the respondents earn between 1,501 LEI /month and 2 ,000 LEI /mon th, and on ly 8% of the respondents earn more than 2,000 LEI /month. REFERENCES 1. 2. 3. 4. 5. 6. 7. 8. Baker J. M. (1997). Marketing – Societatea Stiintifica si Tehnica S. A. ,Bucuresti Balaure V. (2000) Marketing – Ed. Uranus, Bucuresti Demetrescu M. C. (2000) Metode de analiza in marketing – Ed. Teora, Bucuresti Foltean Florin (2000) Cercetari de marketing editi a II-a – Ed. Mirton, Timisoara Kotler Ph. (1997) Managementul marketingului – Ed. Teora, Bucuresti Niculescu Elena (2000) Marketing modern – Ed. Polirom, Iasi Pet Elena (2004) Marketing agrar, Ed. Marineasa Pruteanu Stefan, Corneliu Munteanu, Cezar Caluschi – Inteligenta. Marketing plus – Ed. Polirom 365.

Friday, November 8, 2019

Free Essays on Microsoft Legal Audit

Microsoft’s Legal Audit Microsoft, manufactures, licenses, and supports a host of software products for a number of computing devices. Their software includes operating systems for â€Å"intelligent devices, personal computers and servers; server applications for client/server environments; knowledge worker productivity applications; and software development tools. They also license consumer software programs; sell PC input devices; train and certify system integrators; and research and develop advanced technologies for future software products.† Should there be a reference here? Microsoft's ambitions are anything but small. The world's #1 software company provides a variety of products and services, including its Windows operating systems and Office Suite software. The company has expanded into markets such as video game consoles, interactive television, and Internet access. With its core markets maturing, Microsoft is targeting services for growth, looking to transform its software applications into Web-based services for enterprises and consumers. Microsoft has reached a tentative settlement to end an ongoing antitrust investigation, agreeing to uniformly license its operating systems and allow manufacturers to include competing software with Windows (Company Information). The following issues involving Microsoft were researched and analyzed in preparation for the production of this audit report. The three issues that were picked involve Microsoft’s employment discrimination troubles, anti-trust/monopoly problems, and revenue reporting investigations by the SEC. Following the legal audits, the appendix contains basic financial statements, a 5-year stock chart, and the 20 most recent insider trades as of March 2003. Employment Discrimination When it rains, it pours. The Associated Press headline and story lead-in of January 2001, announcing Jackson v. Microsoft, must have caused the hearts of anti-trust-weary Microsoft su... Free Essays on Microsoft Legal Audit Free Essays on Microsoft Legal Audit Microsoft’s Legal Audit Microsoft, manufactures, licenses, and supports a host of software products for a number of computing devices. Their software includes operating systems for â€Å"intelligent devices, personal computers and servers; server applications for client/server environments; knowledge worker productivity applications; and software development tools. They also license consumer software programs; sell PC input devices; train and certify system integrators; and research and develop advanced technologies for future software products.† Should there be a reference here? Microsoft's ambitions are anything but small. The world's #1 software company provides a variety of products and services, including its Windows operating systems and Office Suite software. The company has expanded into markets such as video game consoles, interactive television, and Internet access. With its core markets maturing, Microsoft is targeting services for growth, looking to transform its software applications into Web-based services for enterprises and consumers. Microsoft has reached a tentative settlement to end an ongoing antitrust investigation, agreeing to uniformly license its operating systems and allow manufacturers to include competing software with Windows (Company Information). The following issues involving Microsoft were researched and analyzed in preparation for the production of this audit report. The three issues that were picked involve Microsoft’s employment discrimination troubles, anti-trust/monopoly problems, and revenue reporting investigations by the SEC. Following the legal audits, the appendix contains basic financial statements, a 5-year stock chart, and the 20 most recent insider trades as of March 2003. Employment Discrimination When it rains, it pours. The Associated Press headline and story lead-in of January 2001, announcing Jackson v. Microsoft, must have caused the hearts of anti-trust-weary Microsoft su...

Wednesday, November 6, 2019

Essay on The worlds pastas and grains

Essay on The worlds pastas and grains Essay on The worlds pastas and grains Italy Grains Rice- Italy being the largest rice producer in Europe. Although the Italians do not eat much of it, Italy is still famous for its risotto and varieties of other rice developed for this purpose. Barley- A grass that produces an edible grain, commonly used in a lot of soups. Pastas Fettuccini- Long ribbon shaped pasta that is well known for being used in â€Å"Fettuccini Alfredo.† Spaghetti- Long, thin, cylindrical shaped pasta used in a variety of dishes in Italy. Creamy Asparagus Risotto 2-1/2 pounds asparagus, trimmed, tips cut off and reserved Salt 8 cups chicken stock or canned low-sodium broth 3/4 cup extra-virgin olive oil 3 medium shallots, minced 3 garlic cloves, minced 3-1/2 cups arborio rice (1 pound) 3/4 cup dry white wine 1 tablespoon unsalted butter 1 cup freshly grated Parmesan cheese (3 ounces) Freshly ground pepper Directions: 1. Cook the asparagus tips in a medium saucepan of boiling salted water until just tender, about 2 minutes. Using a slotted spoon, transfer the tips to a colander and rinse in cold water; drain well. 2. Break the asparagus stalks in half. Add them to the boiling water and cook until very tender, about 10 minutes. Reserve 1/3 cup of the cooking water, then drain the stalks. Puree the stalks with the reserved cooking water in a food processor. Using a rubber spatula, work the puree through a coarse sieve; you should have about 2 cups. 3. In a medium saucepan, bring the stock to a simmer. Meanwhile, heat the olive oil in a large, heavy saucepan. Add the shallots and cook over low heat, stirring frequently with a wooden spoon, until softened but not browned, about 4 minutes. Add the garlic and cook until the shallots are lightly browned, about 2 minutes. Add the rice and stir over moderate heat to coat the grains with the oil. Pour in the wine and continue stirring until the wine is almo st evaporated, about 2 minutes. 4. Add 1 cup of the hot stock and stir constantly until almost absorbed. Continue adding the stock, 1 cup at a time, stirring constantly until it is absorbed before adding more. When the rice is almost tender, after about 15 minutes, add the asparagus puree. Continue to cook,

Sunday, November 3, 2019

An investigation into the impact of branding on growth of tablet Essay

An investigation into the impact of branding on growth of tablet computer for the UK market - Essay Example Branding in the tablet industry 17 2.7 Chapter Summary 20 2.8 Research Hypothesis 20 Chapter 3: Research Methodology 21 3.2 Research Method 22 3.3 Research Design 22 3.3.1 Types of study 23 3.3.2 Theoretical vs. empirical 24 3.3.3 Nomothetic vs. ideographic 24 3.3.4 Cross-sectional vs. longitudinal study 24 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 28 3.5 Data Collection, Measurement & Analysis 31 3.5.1 Sample size and instrument for data collection 32 3.5.2 Scaling 33 3.5.3 Ethical Issues in Collection of Data 33 3.5.4 Data Analysis Technique 33 3.6 Conclusion 34 Chapter 4: Analysis & Findings 34 4.1 Analysis 34 4.1.1 Quantitative Analysis 34 4.2.2 Analysis of Qualitative Survey 62 4.2 Findings 67 4.2.1 Major Findings of the quantitative survey 67 4.2.2 Other findings of the quantitative survey 70 4.2.3 Findings from (interview) qualitative survey 70 Chapter 5: Conclusion & Recommendations 72 5.1 Conclusions 72 5 .2 Recommendations 79 Chapter 6: Reflections 81 6.1 Reflections about the topic 81 6.2 Reflections as a researcher 83 As a researcher, the sheer magnitude of involvement required, the difficulties in arranging the respondents for both the qualitative and quantitative study, designing and developing the instrument vis-a-vis the aims and objectives of the study, made to believe that a study of this nature is a supreme type of learning. Being a student of electric engineering in the undergraduate programme, this was the researcher’s first encounter with learning the business knowledge, particularly in marketing and branding. Though initially, it was... This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need of such a study and its significance, which then leads to formation of the research question and setting the aims and objectives of the study. Subsequently, the chapter deals with a brief description of the research methods to be adopted for the study covering such issues as the research design, sampling, data collection and analysing. 1.2 Background In the information age, two things have invaded into most of individual’s life – one is a mobile phone, and the other a PC. Over the decades, the need for diminishing size and increasing mobility of the personal computer; and increasing size and functionality of the mobile has given rise to the birth of Tablet PC. In other words, a tablet PC can be seen as a blend between a mobile phone and a PC that has evolved from consumers’ preference for larger and larger mobile phones and smaller and sleeker laptops. With the release of iPad in April 2010, Apple created a revolution of table computers, even though a host of other companies such as Dell, and Samsung published their tablet computer in the same year; and followed by Blackberry PlayBook, HP Tablet, Asus Eee Pad, Data Ltd Tablets which were released in 2011. The tablet PC market has taken the technology market by surprise in terms of growth, product innovation, and marketing innovation.