Friday, August 21, 2020

Essay About College Life - Tips on How to Write An Essay About College Life

Essay About College Life - Tips on How to Write An Essay About College LifeEssay about college life is one of the toughest subjects to write. It is a way for students to talk about the experiences that they have in college, which are quite similar to their everyday lives. A lot of students tend to think that writing an essay about college life is a hard thing to do but they soon realize that there are ways to simplify this writing process.Students must be conscious of what kind of essay they want to write. There are many different styles and ways to write an essay about college life. All they need to do is to understand the topic they want to discuss before writing the essay. There are many ways to start this essay. Here are some ways to start with:Organize your experiences: Students can organize the events that they have in college life in a chronological order. This will help them to better organize the topics that they want to talk about. The best thing about this is that it helps students to categorize the events so that they can easily locate the memories when they start writing the essay.Organize the past and present: Students can organize the experiences that they have in college life in an organized manner. This will also make it easier for them to recall these events once they start writing the essay. In order to find the right way to organize the past and present, students should be able to research the events that they have had. In fact, they can also use websites that allow them to search for past and present experiences through keywords.Describe the importance of certain experiences: Students can describe the importance of the experiences that they have done in college life. There are lots of students who always forget these important memories because they are too busy with their daily life. What they usually forget is the things that really matters. In order to remember those memories, students should write down the important things that they have done during their college life. They can also use their college experience to help them write about their daily life.Focus on the positives: Some students may think that writing an essay about college life is not a good idea because it will only focus on negative points. They are wrong because it will only focus on the negatives. Students must remember that it is just like any other essay that they have written and that writing is not all about the negative. They can highlight some of the positive things that they have done in their college life.Try to use as much details as possible: Some students tend to skip the details when they write an essay about college life because they think that they can only get the gist of the events from the article. However, this is not true. Students can learn more about a certain event by taking notes about it.These are some of the tips that can help students when they are writing an essay about college life. They need to make sure that they do not take shortcuts in writing this essay because it will make the whole project complicated.

Tuesday, May 26, 2020

Farm Management - Free Essay Example

Sample details Pages: 7 Words: 2057 Downloads: 5 Date added: 2017/06/26 Category Management Essay Type Critical essay Level High school Did you like this example? Farm Management Assess the current capacity of ‘Holly Farm and critically evaluate the optional ways of achieving the intended growth in the number of visitors, bearing in mind that capital investment is not available, although self-financing revenue earning ventures can be considered. 1. Introduction This piece examines the case of Holly Farm, and the plan proposed by Gillian Giles to attempt to boost the number of visitors attending the farm. Holly Farm is currently quite a successful example of a farm that has diversified into visitor activities to boost its overall revenue levels. Don’t waste time! Our writers will create an original "Farm Management" essay for you Create order However, the farm has now reached a point at which visitor levels are relatively steady, and hence the farm is failing to grow its revenue significantly. This piece will thus investigate the current situation at the farm, including the current visitor numbers and the projected capacity for the farm. This data will then be used to determine the extent to which the farm can try to attract more visitors and the strategies that could be used to achieve this. This analysis will take place assuming that the farm is unable to raise further capital investment, other than through additional services that will also generate revenue. 2. Analysis and current situation Car park capacity Coach spaces 6 Car spaces 40 Average visitors per coach 35 Average visitors per car 3 Daily coach visitor capacity 210 Daily car visitor capacity 120 Total daily capacity 330 Current visitor numbers April May June July August September October Total Visitors 1,200 1800 2800 3200 3400 1800 600 14,800 Days open 16 16 16 16 16 16 16 112 Weekend days open 8 8 8 8 8 8 8 56 Week days open 8 8 8 8 8 8 8 56 Average weekend day visitors 100 150 233 267 283 150 50 176 Average weekday day visitors 50 75 117 133 142 75 25 88 Daily car park capacity 330 330 330 330 330 330 330 330 Weekend utilisation 30.3% 45.5% 70.7% 80.8% 85.9% 45.5% 15.2% 53.4% Weekday utilisation 15.2% 22.7% 35.4% 40.4% 42.9% 22.7% 7.6% 26.7% Daily milking parlour capacity 200 200 200 200 200 200 200 200 Weekend milking parlour visitors 80 120 187 213 227 120 40 141 Weekday milking parlour visitors 40 60 93 107 113 60 20 70 Weekend utilisation 40.0% 60.0% 93.3% 106.7% 113.3% 60.0% 20.0% 70.5% Weekday utilisation 20.0% 30.0% 46.7% 53.3% 56.7% 30.0% 10.0% 35.2% The analysis of the current situation is based on the following assumptions: On average, each coach visiting the farm will contain 35 visitors, and each car will contain 3 visitors. This is to account for the number of single parent families and families with only one child that may visit the farm. The proportion of visitors by coach and by car are roughly proportional to the respective visitor capacity for coach and car visitors The car and coach spaces cannot be used flexibly, i.e. coaches cannot park in the car spaces and vice versa The milking sheds can support 80 people per hour for a period of two and a half hours, thus they have a daily capacity of 200 The visitors are spread roughly evenly throughout each month 90% of visitors arrive after 12:30pm, and the visitors that arrived before 12:30pm at still there at this time. As such, around 1pm all visitors to the farm are at the farm and hence all need a car park space The analysis indicates that the farm is currently very close to its maximum visitor capacity in July and August, with 80.8% and 85.9% capacity utilisation in the car park on these days. With 80% of visitors going to the milking parlour, the parlour itself is already over capacity on these days, with capacity utilisation levels of 106.7% and 113.3% respectively. It must be assumed therefore that some visitors that would have liked to have visited the milking sheds were unable to do so due to the capacity constraints. 3. Different scenarios Two primary scenarios have been considered. The first is where the farm engages in widespread promotional activity designed to boost overall levels of attendance by 50%. The second is where the farm engages in targeted promotional activity designed to encourage school visits during the week, thus boosting weekday attendance levels by 50%. The analysis for these two scenarios is shown below: 3.1 Boost visitor demand by 50% on all days Projected visitor numbers April May June July August September October Total Visitors 1,800 2,700 4,200 4,800 5,100 2,700 900 22,200 Days open 16 16 16 16 16 16 16 112 Weekend days open 8 8 8 8 8 8 8 56 Week days open 8 8 8 8 8 8 8 56 Average weekend day visitors 150 225 350 400 425 225 75 264 Average weekday day visitors 75 113 175 200 213 113 38 132 Daily car park capacity 330 330 330 330 330 330 330 330 Weekend utilisation 45.5% 68.2% 106.1% 121.2% 128.8% 68.2% 22.7% 80.1% Weekday utilisation 22.7% 34.1% 53.0% 60.6% 64.4% 34.1% 11.4% 40.0% Actual average weekend day visitors 150 225 330 330 330 225 75 238 Actual average weekday day visitors 75 113 175 200 213 113 38 132 Total weekend day visitors 1200 1800 2640 2640 2640 1800 600 13320 Total weekday day visitors 600 900 1400 1600 1700 900 300 7400 Total visitors 1800 2700 4040 4240 4340 2700 900 20720 Daily milking parlour capacity 200 200 200 200 200 200 200 200 Weekend milking parlour visitors 120 180 264 264 264 180 60 190 Weekday milking parlour visitors 60 90 140 160 170 90 30 106 Weekend utilisation 60.0% 90.0% 132.0% 132.0% 132.0% 90.0% 30.0% 95.1% Weekday utilisation 30.0% 45.0% 70.0% 80.0% 85.0% 45.0% 15.0% 52.9% It should be noted that, for this scenario, as the capacity of the car park is limited to around 330 people per day, some visitors who wish to visit the farm on weekends in July and August will be unable to do so. The farm will thus have maximum average daily weekend visitor numbers during these months of 330. A plan should thus be put in place to manage capacity on these days, and ensure that visitors do not travel a long way only to find there is no space in the car park. 3.2 Boost visitor demand by 50% for weekdays only Projected visitor numbers April May June July August September October Total Average weekend day visitors 100 150 233 267 283 150 50 264 Average weekend day visitors 75 112.5 175 200 212.5 112.5 37.5 132 Weekend days open 8 8 8 8 8 8 8 56 Week days open 8 8 8 8 8 8 8 56 Total weekend day visitors 800 1200 1867 2133 2267 1200 400 9867 Total weekday day visitors 600 900 1400 1600 1700 900 300 7400 Total visitors 1400 2100 3267 3733 3967 2100 700 17267 Daily milking parlour capacity 200 200 200 200 200 200 200 200 Weekend milking parlour visitors 80 120 187 213 227 120 40 211 Weekday milking parlour visitors 60 90 140 160 170 90 30 106 Weekend utilisation 40.0% 60.0% 93.3% 106.7% 113.3% 60.0% 20.0% 105.7% Weekday utilisation 30.0% 45.0% 70.0% 80.0% 85.0% 45.0% 15.0% 52.9% In this scenario, the capacity of the car park does not represent a critical factor, as the farm will never attract more than 330 visitors per day on average. This will thus help relieve the problems associated with an across the board increase in visitor numbers. 4. Suggestions and validation The results from the first scenario show two main issues with Gillians desire to boost visitor numbers. The first is that boosting levels of demand will cause capacity issues in the car park in the busy months of June, July and August. This will create issues for the farm as it may result in visitors arriving and having to be turned away, which could create a negative image for the farm. In addition to this, boosting the number of visitors during these peak periods will result in the milking sheds becoming very congested with long queues, and potentially large numbers of people unable to visit the sheds. As the carousel appears to be a very important attraction, if people are unable to visit it they may again become unhappy and this could damage the reputation of the farm as well as causing problems for the employees running the attraction (Waters, 1999, p. 85). In terms of the actual impact on visitor numbers, the 50% increase in demand across the board would be expected to boo st visitor numbers by around 40%, from 14,800 to 20,720 per annum. In contrast, the 50% increase during weekdays would boost visitor numbers by around 17%, from 14,800 to 17,267 per annum. As such, the 50% increase across the board would be more beneficial in terms of total numbers, but would also likely cost more to implement, and would not provide a full 50% increase in visitor numbers. In order to achieve this 50% increase, the best option would be to implement both the general marketing scheme to increase overall numbers, and the targeted partnership scheme with schools to boost visitor numbers during the weekdays. This would help achieve the 50% target within the existing capacity constraints. At the same time, the farm will need to carry out targeted analysis of the current levels of car park usage, in order to determine whether it should target more coach groups or more family groups depending on the capacity utilisation of the coach and the car spaces. However, the best way to achieve the goal of a 50% expansion in visitor numbers whilst avoiding the potential issues with capacity and overcrowding the in the milk sheds as discussed above would be to address the constraints the company faces. According to Huefner (2011, p. 40), â€Å"companies of all sizes are limited by any number of constraints: capacity of their plants and other physical structures, distribution channels, rules and regulations, size and education of the workforce, and access to raw materials, to name a few†. As such, addressing and overcoming these constraints is a vital aspect of operations management, and enables companies to improve their profitability without having to invest additional capital. One of the main ways this could be achieved for the farm would be to improve capacity management through car park flexibility. Specifically, the farm should look to arrange the spaces in the car park so that coaches can park across two or three car parking spaces in order to bo ost capacity. This is because two or three cars will bring an average of around nine visitors, but a coach can contain 35 visitors. As such, by allowing some car spaces to be used for coaches, the farm could focus on attracting more coach groups at the weekends, and thus boost the effective capacity of the car park. This will play a vital role in boosting overall capacity, as parking is a critical factor in determining travel destinations (Nurul Habib et al, 2012, p. 154). This would also help the farm profit more by offering discounted entry fees to coach tours, as well as potentially running coaches from larger nearby car parks where other visitors could park and then ride to the farm. Another important tool that could be used to boost revenues and visitor numbers is to engage in superior demand management, through pricing structures. According to Hwang et al (2010, p. 465) the use of pricing for demand management plays a key role in the effective management of demand levels, a nd thus maximises potential revenue levels. In this case, the farm could offer half day visitor structures, whereby people who arrive later, after 4pm, when around 20% of visitors have left, will be offered discounted prices. There could also be discounted prices offered to people who arrive at 11am and stay only for a couple of hours, thus leaving before the large groups arrive. This would help ensure that more visitors can attend during quieter periods. Similarly, setting higher prices at the weekend and lower prices during the week could help ensure that more people came on Friday and Monday, when the farm is quiet, instead of at the weekends when it is busy. These efforts could be combined with revenue management techniques which use differential pricing strategies and capacity allocation tactics to maximise overall revenue levels for the farm, as well as visitor numbers (Deng et al, 2008, p. 737). In addition to this, the farm could boost capacity by opening new attraction n earby such as a go kart course. This would create funds to expand the car park and encourage people to visit both attractions at once. Different tickets could be sold for people who want to go on the go kart in the morning and visit the farm in the afternoon and vice versa, in order to smooth out demand levels across the two attractions. These efforts would improve capacity utilisation in the car park and boost the overall visitor numbers, but efforts will still be needed to address the issue of queuing for the milking shed, and ensuring capacity is smoothed in this area. One of the main ways to achieve this would be for each visitor to the milking shed to come to the shed when they first arrive and book a time slot for their viewing. This would help customers avoid having to queue and reduce customer discontent due to the length of the queue (Xu et al, 2007, p. 971). It would also ensure that customers were not left waiting until the end of the day and then frustrated that the m ilking shed was not open for them to see the milking. This approach would thus help reduce the queues in the milking shed and hence support the increase in visitor numbers for the farm as a whole. References and Bibliography Deng, H. Wang, Q. Leong, G. and Sun, S. (2008) The Usage of Opportunity Cost to Maximize Performance in Revenue Management. Decision Sciences; Nov2008, Vol. 39 Issue 4, p737-758 Huefner, R. (2011) A Guide to Integrating Revenue Management and Capacity Analysis. Management Accounting Quarterly; Autumn2011, Vol. 13 Issue 1, p40-46 Hwang, J. Gao, L. and Jang, W. (2010) Joint demand and capacity management in a restaurant system. European Journal of Operational Research; Nov2010, Vol. 207 Issue 1, p465-472 Nurul Habib, K. Morency, C. and Trà ©panier, M. (2012) Integrating parking behaviour in activity-based travel demand modelling: Investigation of the relationship between parking type choice and activity scheduling process. Transportation Research Part A: Policy Practice; Jan2012, Vol. 46 Issue 1, p154-166 Shim, J. and Siegel, J. (1999) Operations Management. Barrons Educational Series. Waters, D. (1999) Operations Management. Kogan Page Publishers. Xu, S. Long, G. and Jihong, O. (2007) Service Performance Analysis and Improvement for a Ticket Queue with Balking Customers. Management Science; Jun2007, Vol. 53 Issue 6, p971-990

Friday, May 15, 2020

The Role of the Community Reinvestment Act on the 2007...

The Role of the Community Reinvestment Act on the 2007 Housing Bubble Collapse The reality of the worst financial crisis in the last 80 years has led to wide speculation of its causes. While a plethora of theories have been offered, none have been as persistent and as patently false as the assertion that the Community Reinvestment Act of 1977 played a significant role in the housing bubble collapse. Critics of the Community Investment Act (CRA) argue that by pushing banks to meet the credit needs of low-income borrowers, the law forced lending institutions to take on riskier loans that proved to be fiscally irresponsible. The securitization and speculation of these low quality loans led to the housing bubble collapse and the wider†¦show more content†¦The Act dictated that relevant supervisory agencies ensure depository banks fulfill the credit and lending needs in the areas in which they were chartered. The Act goes on to state that all business must continue to be conducte d within sound operating practices. Compliance (or lack thereof) would be taken into account when approving applications for expansion through new charters, mergers and acquisitions. The law makes no attempt to evaluate the performance of any given institution, nor does it establish minimum criteria for granting an individual or business a loan. The CRA does not mandate that an institution take on any particular types of loans, or approve certain applicants. With the obvious incentives of complying with the CRA, local bankers began to tap into markets that would have been considered prior to CRA enforcement in the late 70’s. These lower-income areas proved fiscally viable, and began to draw the attention of financial institutions other than depository banks. These investment banks were involved in speculative investment and resale of mortgages and were not regulated under the terms of the CRA. Non-CRA covered lending institutions have played an increasingly large role in lending to low-income neighborhoods since the law was enacted. The primary claim of those who believe the CRA played aShow MoreRelatedThe Financial Market Analysis On Fiscal And Fiscal Sector1538 Words   |  7 Pagesto inject money in the economy has helped jump start the economy. The cost of the economies revival was at the expense of banks giving out mortgage loans to individuals with poor credit. With the help of deregulation and historical trends of the hous ing prices, financial analysts felt no harm in giving loans to individuals as long as house prices were rising, the default risk would be zero. Soon the mortgages went underwater, since the price of an individual’s house was lower than the mortgage paymentRead MoreThe 2008 Housing Crisis: A Brief Overview of Causes Essay examples1653 Words   |  7 PagesThe 2008 Housing Crisis: A Brief Overview of Causes In 2007, the U.S. fell into a deep financial recession. One of the main causes of this was the bursting of the housing bubble, which lead to a housing crisis. What is a housing bubble? A housing bubble is defined as â€Å"a temporary condition caused by unjustified speculation in the housing market that leads to a rapid increase in real estate prices† (businessdictionary.com 2014). When the bubble bursts, the result is a quick decline in home pricesRead MoreUnethical Behaviors And Roles Of The Top Financial1623 Words   |  7 PagesAbstract This paper explores the unethical behaviors and roles of the top financial executive’s in house market crash. In 2008, a financial crash down landed at front door of every United States citizens. Bankruptcy of big financial institutions, stock and house markets crashed. These aspects contributed to a global economic financial crisis. This paper hypothesizes that it is the manner in which the top financial executives used greed and fraud to run the United Sates that led the country into aRead MoreThe Term Global Financial Crisis (Gfc) Refers To The Financial1745 Words   |  7 PagesFinancial Crisis (GFC) refers to the financial crisis of 2008-2009 that, according to leading economists, is the worst financial crisis since the Great Depression (Eigner, 2015). The crisis began in 2007 due to a mortgage market failure in the United States and in the following year, with the collapse of the Lehman Brothers investment bank, advanced into an international banking crisis, which then developed into a global economic crisis, The Great Recession (Williams, 2010). 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Instead, I wouldRead MoreWhat Was the Main Cause of the Financial Crisis in 2007-2009?1989 Words   |  8 Pagesthat took place between 2007-2009, in particular focusing on some key issues raised by the Foote, Gerardi and Willen paper ‘Why did so many people make so many Ex Post bad decisions?’ Whilst there were many contributing factors, it is clear that a specific few played a particularly dominant role, primarily the ‘Bubble Theory’, irresponsible regulation, toxic CDO’s and $62 trillion of CDS’s. ‘That’s what bubbles are: they’re examples of mass delusions’ (Norcera, 2011). Bubble theory’s are by no meansRead MoreEssay on Subprime Lending1808 Words   |  8 Pagesand impact of America. Before 1930, features of Housing loans presented significant challenges. To obtain a home loan a down payment of half the value the house was required. Further issues with these loans were large balloon payments and short maturities. The pricing for mortgage loans varied widely due to no nationwide housing market. The main funding for these loans was provided by life insurers, thrifts, and commercial banks. By 1932, a housing crisis was wreaking havoc on home loans. The estimatedRead MoreThe Great Depression Of The 1930s Essay1689 Words   |  7 Pagesother hand, was a more recent recession caused by sub-prime mortgages and mortgage backed securities, that didn’t have as much of a lasting effect as it did on having a spreading effect on other economies. It is important to look at the causes of the bubbles, scale of economic crisis’s, and the economic effects to identify similarities and differences between to the two crisis’, because it helps gather a firm understanding and better prepare us for a future crisis. Causes The Great Depression In AmericaRead MoreLa Salle University : The Volcker Rule Case Study2458 Words   |  10 PagesGiambuzzi FIN 306-01 Financial Services Industry Dr. Elizabeth W. Cooper February 20th 2015 The Glass-Steagall Act was a law enacted right after the stock market crash of 1929, whose intent was to split commercial and investment banking activities into two different entities. The main objective of the act was to prevent future crises and bank runs. The provision of the act disallowed commercial banks to deal with underwriting and/or dealing in securities, and to have a cap in place on theRead MoreThe Assertion By Lawrence And Weber Essay2638 Words   |  11 Pagesthrough the events leading up to and during the housing crisis in which government regulation, wall street investors and bankers and citizens converged through a series of bad legislation and regulation, poor investment and lending practices and individual over extension and personal finance management to create the perfect economic storm that lead to the collapse of the housing markets. Consumers vs. Lenders A key point of contention during the housing crisis was issue of who was at fault, the lenders

Wednesday, May 6, 2020

Level 2 Essay - 1516 Words

UNIT 4222-264 THE PRINCIPLES OF INFECTION PREVENTION AND CONTROL (ICO1/201) Outcome 1 understand roles and responsibilities in the prevention and control of infections 1.1 Explain employees’ roles and responsibilities in relation to the prevention and control of infection * To ensure that their own health and hygiene does not pose a risk to service users and colleagues. * To ensure effective hand washing is carried out when working with service users, giving personal care, handling/preparing food. * To ensure they use protective clothing provided when needed and appropriate. * Attend relevant courses * Report any hazards that could lead to infection 1.2 Explain employers†¦show more content†¦Employers are ethically bound to do all they can to ensure that employees do not suffer illness, serious injury or death. They are by law required to carry out risk assessments as any accidents and injuries occurred which have not been risk assessed could inflict significant costs on the company. Outcome 5 Understand the importance of using PPE in the prevention and control of infections 5.1 Demonstrate correct use of PPE * Have the responsibility to wear PPE appropriately to avoid contamination as far as possible 5.2 Describe different types of PPE * Gloves - protect hands * Aprons- protect skin and/or clothing * Goggles- protect eyes * Masks and respirators- protect mouth and respiratory tract from airborne infectious agents * Face shields- protect face, mouth, nose and eyes 5.3 explain the reasons for use of PPE * Personal Protective Equipment reduces, but does not completely eliminate the risk of acquiring or spreading an infection. It is important that it is used effectively and correctly. And at all times where contact with blood and body fluids of patients may occur. 5.4 State current relevant regulations and legislation relating to PPE * Employees are responsible to use PPE appropriately and as instructed by their employer. * Ensuring employees who store and handle dangerous substances are properly trained * Using appropriate precautions when handling substances, forShow MoreRelatedEssay Level 21468 Words   |  6 Pageshow it is used appropriately. There is no definite guide to the content of a first aid kit but as a guide you will expect to see: * 2 sterile eye pads * 20 individually wrapped sterile dressings * 4 individually wrapped triangular bandages * 6 safety pins * 6 medium sized and individually wrapped sterile and non-medicated wound dressings * 2 large sized and individually wrapped sterile and non-medicated wound dressings * At least 1 pair of disposable gloves * No tabletsRead MoreNvq Level 21583 Words   |  7 Pagesemployee has to wear PPE at all times when carrying out any personal care to help prevent any cross infection and to help prevent any. 2. Explain employer’s responsibilities in relation to the prevention and control of infection. The employer is responsible for making sure all employees use PPE when it is required to help prevent and control infection Outcome 2. 1. Outline current legislation and regulatory body standards which are relevant to the prevention and control of infection. 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Could you please make the amendments, remove my highlighted text, proof read and spell check your work and re-submit this unit by 19/10/15. Don’t forget to keep updating your learner tracking sheet with the dates and times you have spent working on this unit as you will need to send me this completed document when you haveRead MoreUnit 1 Level 2926 Words   |  4 Pagesyou need to adjust your communication methods. Also it is important so that you can recognise any communication barriers such as language difficulties, hearing difficulties, visual impairments any physical difficulties affecting your communication. 2. Be able to meet the communication and language needs, wishes and preferences of individuals. 2.1 Find out an individual’s communication and language needs, wishes and preferences: You need to make sure that you are able to communicate with the peopleRead MoreCustomer Service Level 21009 Words   |  5 Pagesbelow with a description of the products and services for at least two commercial organisations, public organisations and third sector organisations. Please ensure you provide a description for each organisation, rather than a list. ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ 2. Complete the table below by describing the differences in customer service between commercial, public and third sector organisations. 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Company policies and procedures, this section explains that I will comply with the companies policies and procedures and those copies have been made available. training, this section explains that all employees are expected to train to the level of their job role, and need to hold several certificates within the first 6 months of employment.confidentiality, in this section it explains that I shall not during or after my employment disclose any information about the company or its clients.

Tuesday, May 5, 2020

Hacking Marketing Practices Free samples †Myassignmenthelp.Com

Question: Discuss about the Hacking Marketing for Agile Practices. Answer: Introduction The performance of a brand is very critical in the short term and long term growth of an organization. There are many factors that affect the success of a particular brand in the market. Among these factors include the quality of goods and services offered by the organization, it marketing and advertising activities, innovation through research and development. This report seeks to establish reasons why the Lenovo brand is under-performing and make recommendations on how the situation can be reversed. Background of the company Lenovo Group Ltd is a Chinese multinational company that designs and manufactures technological products. The company is headquartered in Beijing and Morrisville in the United States. The company was formed in the year 1984 by a man named Liu Chuanzhi. The products that the company produces include: Smartphone, desktops, servers, notebooks, tablets, printers, TV sets, peripherals, storage devices, scanners among many others. By the end o f the year 2016, the company had approximately 59,700 workers (Weinberg, 2016). The company has been performing well financially and its market share has been increasing rapidly throughout the years. The companys performance in China is also very admirable with the company having a diverse distribution network that helps the company to distribute and market its products effectively. The company has however struggled to establish its brand internationally with low sales volumes reported in countries such as the United States. The level of competition in this industry has also been a major contributor to under-performance of Lenovo as brand Industry and competitor analysis The global technology industry especially the personal computer manufacturing is very competitive. The intense competition in this market is due to the large number of competitors among many other factors. The global PC industry has five main industry players; Apple, Hewlett Packard, Dell, Lenovo and Samsung (Ling, 2006). There are also many other companies in the industry who hold a smaller market share. The industry is innovation driven. Companies operating in this industry put a lot of emphasis on the value of innovation. The companies have heavily invested in research and development to help the companies keeps on introducing new products and improving the existing ones. There is increasing need for more efficient and more sophisticated electronic gadgets and thesis what has driven the industry towards competing more on the basis of innovation. The industry is very large in size. There are many opportunities for growth and expansion in this industry. The global personal computer market has been experiencing continuous growth for the last five years. This trend is expected to continue for the next couple of years. The market is expected to reach approximately US$252.6 billion in 2017 due to increasing innovations. For instance, introduction of new ultra-portable thin laptop is expected to increase growth in this market (Brinker, 2016). The market growth is driven by various environmental factors which are external to the organization. The largest growth is expected in the Asian market where the personal computer and the use of Smartphone is getting very popular. Research and secondary data on the subject The Lenovo brand has been able to live up to its billing after initially hitting the market with a storm. The company has experienced continuous growth in terms of revenues and it has been able to expand into many more markets across the world. Lenovo is the largest supplier of personal computers globally. Its market share for Smartphone business has been low compared to the market leader position held by Samsung and that of Apple. By the year 2014, Lenovo was the second most Smartphone brand, by the year 2017; the companies brand had gone down to No 11. The Lenovo brand dropped when the company bought Motorola Smartphone Company. The Company was owned by Google and was worth $2.90 billion (Brinker, 2016). The intention of acquiring this company was to help expand the market share In the Smartphone market. This was encouraged by Motorola`s technologies which were leading as well as intellectual property rights which it sold to Lenovo. There were high expectations with the new acquisition considering the great success of IBM acquisition in the year 2005, Integration of Motorola into Lenovo although failed to happen as fast and effectively as expected. One of the mistakes that Lenovo made in the regard to sales and distribution channels it used. The market experienced a shift from carrier-led Smartphone sales and to direct and open market sales. Lenovo competitors have taken advantage of other sales methods. The use of these sales methods has affected the sales of the company. For instance, Huawei uses online sales for its major brands in order to deliver a low cost distribution process which helps in reducing costs hence lower prices for their commodities. Another common example is the 200,000 retail stores in China owned by mobile phone manufacturer OPPO. The strategy might be a bit costly but it gives the company an opportunity to interact with its customers and therefore it can establish long term relationships with its clients. This results to customer loyalty. By reduction of Smartphone carriers subsidies in China affected the company so much since Lenovo entirely depended on this technique (Kachru, 2006). Another mistake that resulted in the weakening of the Lenovo brand in China is lack of proper marketing. The company had always depended on the carriers to help in reducing their marketing costs. When the government ordered government run carriers to reduce their, marketing expenses by over 20% within 3 years, the company found itself in a complicated situation (Arun, 2011). The company resulted to other means of marketing which were much more expensive. The cost of marketing was shifted to the consumers and this resulted to increase in prices of the companies` products. Consumers therefore had no option but to substitute to other more affordable Smartphone brands. The brand of the company continues to become weaker because of the lack of product differentiation. The company has not been able to keep up with the pace of growth and innovation in the industry because it has not been able to put in place proper strategies that will encourage innovation and product development in the com pany. Most of its competitors in the Smartphone market have been keen in improving and adding key features in its products. An example is Samsung which has been very consistent in its product differentiation and improvement strategy. Samsung introduced the curved screen displays which was a market first while Apple introduced larger screened Smartphone. The lack of innovation in the company has therefore been its undoing for the company. Another factor that has led to the decline of the Lenovo brand is due to the changing economic environment of the countries it is operating in. Many countries in the world in which Lenovo enjoys a substantial market share have been experiencing tough economic moments (Kachru, 2006.) This has been driven by factors such as increase in factors of production. Economic growth drives industrial growth and economic recession results to decline of factories in a country. Increase in labor cost in many countries in Asia has affected the performance of many countries and the companies in these countries have not been spared. The increases in costs have therefore resulted to increase in prices of products which lead to low sales volumes by the company. Conclusion Lenovo has to act very fast in order to save its declining brand from falling. The company has to implement the following strategies in order to improve its financial performance and improve its brand both in China and globally. The first step that Lenovo should take to salvage its brand and improve its market share in the Smartphone business is that it should focus more on the research and development function of the business. This is due to the fact that the technology industry is driven by innovation and invention. Lenovo should encourage its engineers and other staff working in the product development section to help the company come up with more products on a regular business. Increased levels of innovation will mean that the company will generate more sales from its products. Consumers of technology products are driven by uniqueness of products of a company in order to buy the companys products (Ferrell, 2011). This has been the secret of Apples and Samsung continued market growth and expansion. Therefore, through product differentiation and innovation, Lenovo will be able to make its brand more appealing to customers globally. The company should also make adjustments it sales and distribution channels. This will help reduce the cost of distribution and improve sale of the companys products. Lenovo should be employ distribution techniques that are cheap and easy to reach the customers. The distribution channels used by the company should be able to establish direct contact with customers in order to help create customer and brand loyalty. Recommendation Improve and focus more on research and development to develop new products and improve existing ones Change the product distribution channels and adopt a cheaper method which is less costly More aggressive marketing and advertising to increase the customer base for the company Adoptions of product differentiation strategies that will help the company increase its product line. References Ferrell, O. C., Hartline, M. D. (2011). Marketing strategy. Australia, South-Western Cengage Learning. Kachru, U. (2005). Strategic Management: Concepts and Cases. New Delhi, Excel Books. Lamb, C. W., Hair, J. F., Mcdaniel, C. D. (2009). Essentials of marketing. Mason, Ohio, South-Western. Arun Kumar, Meenakshi, N. (2011). Marketing management. Noida, Vikas Publishing House. Brinker, S. (2016). Hacking marketing: agile practices to make marketing smarter, faster, and more innovative. Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. Sebastopol, O'Reilly Media, Inc. https://public.eblib.com/choice/publicfullrecord.aspx?p=536620. Ling, Z. (2006). The Lenovo affair: the growth of China's computer giant and its takeover of IBM-PC. Singapore, Wiley. Liu, D. M. (2010). Case studies on successful M A practices in Acer Lenovo: a dynamic capabilities perspective.

Monday, April 13, 2020

The Debt An Economic Catastrophe Essay Example For Students

The Debt: An Economic Catastrophe Essay The Debt: An Economic CatastropheFew national economic issues have generated the same kind of concern as has thefederal debt problem of Canada. There is a pressing need for long-term policiesto lift Canada out of the national debt hole it is in. Eliminating the debtwill not only free up money being spent on interest and reduce taxes, but makeCanada a more feasible place for future generations to live and work. Interest on the debt has eroded the governments ability to fund its ownoperations and essential social services. Presently, thirty-five cents of everytax dollar the federal government raises is used for interest payments alone onthe debt. Though there have been operating surpluses within the federalgovernment, they have been eaten up by the debt interest payments. Few peopleunderstand the devastating effects of compound interest. The debt, at acompound rate of 10%, doubles in seven years, quadruples in fourteen years, andis eight times as much in twenty-one years. This creates great difficulty forgovernments to slow the debt, much less eliminate it. Our federal debt growsall by itself to the tune of approximately ninety million dollars every day. We will write a custom essay on The Debt: An Economic Catastrophe specifically for you for only $16.38 $13.9/page Order now This may seem hard to digest, but it is reality. The need for debt eliminationis vital if Canada wants to free up billions of dollars being spend on interestpayments. Two approaches may be taken to this. First, an increase ingovernment revenues through higher taxation may be considered. However, taxesare already at a point where some people feel they are working merely to pay thegovernment, rather than support themselves. Second, a restraint on governmentspending by means of cutbacks may be a path, possibly a difficult one, to theroad of eliminating our federal debt. Either way, it will be the young citizensof Canada that will have to pay for previous government overspending. Ournational debt, after all, is an internal debt, owed not only by the nation butto the nation. If our children have to pay the interest, they will pay thatinterest to themselves. (Franklin Delano Roosevelt)As our debt continues to increase, so do the taxes that Canadians are paying. Thirty-five percent of our taxes are being paid to reduce the debt, leaving therest to fund government programs such as health care, education, and jobcreation. For every benefit you receive a tax is levied. (Ralph WaldoEmerson) However, a long look must be taken at how the tax dollar isdistributed to various programs to determine which ones need more funding, andwhich should be receiving less. There is, by no means, excess money to spendfoolishly; that is what got Canada into the financial crisis it remains in today. But by restricting the growth of program payments, eliminating some programsand cutting back on others, and by having higher income individuals pay back agreater share, dollars are now being reassigned to the most essential programsand to needy Canadians. The battle to reduce tax waste and increase efficiencycontinues across all government departments. Nevertheless, Canadians now claimthey are being taxed to death. And the only way to stop this excessive taxationis for the government and citizens to work together to fight the debt, andsubsequently, less tax dollars will be needed to pull Canada out of thefinancial crisis it is in. There is no doubt that a debt-free country would be the greatest place in theworld to live and work. There would be adequate funding for job creation bymeans of public and private investment, tax dollars would be spent responsiblyand wisely, resulting in tax relief but still receiving essential services, andsocial spending would be prioritized to ensure the long-term survival of socialprograms that Canadians value and need. However, the position Canada is in nowgreatly differs from this. Canadians are out of work. Our government spendstoo much, owes too much, and taxes too much. This vicious cycle drains thelifeblood out of the economy, scares away private investors who create jobs, andmakes Canadian products less competitive. Taxes are too high. Government over-spending has led to enormous interest payments on the debt, driving up the taxburden on individual Canadians. And finally, our health care system is incritical condition. Out-of-control government spending is the greatest sin glethreat to health care and other social programs in Canada. As one can see, thedebt-free scenario is much more attractive. This would unquestionably draw morepeople to Canada to live, raise families, and work, consequently stimulating thefederal economy. .uecf0ba285fdd62d48e66477c5e89b5d5 , .uecf0ba285fdd62d48e66477c5e89b5d5 .postImageUrl , .uecf0ba285fdd62d48e66477c5e89b5d5 .centered-text-area { min-height: 80px; position: relative; } .uecf0ba285fdd62d48e66477c5e89b5d5 , .uecf0ba285fdd62d48e66477c5e89b5d5:hover , .uecf0ba285fdd62d48e66477c5e89b5d5:visited , .uecf0ba285fdd62d48e66477c5e89b5d5:active { border:0!important; } .uecf0ba285fdd62d48e66477c5e89b5d5 .clearfix:after { content: ""; display: table; clear: both; } .uecf0ba285fdd62d48e66477c5e89b5d5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uecf0ba285fdd62d48e66477c5e89b5d5:active , .uecf0ba285fdd62d48e66477c5e89b5d5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uecf0ba285fdd62d48e66477c5e89b5d5 .centered-text-area { width: 100%; position: relative ; } .uecf0ba285fdd62d48e66477c5e89b5d5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uecf0ba285fdd62d48e66477c5e89b5d5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uecf0ba285fdd62d48e66477c5e89b5d5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uecf0ba285fdd62d48e66477c5e89b5d5:hover .ctaButton { background-color: #34495E!important; } .uecf0ba285fdd62d48e66477c5e89b5d5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uecf0ba285fdd62d48e66477c5e89b5d5 .uecf0ba285fdd62d48e66477c5e89b5d5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uecf0ba285fdd62d48e66477c5e89b5d5:after { content: ""; display: block; clear: both; } READ: Enders Game EssayThe journey to a debt-free Canada will not be a short one. Nonetheless,measures must be taken to eliminate this economic catastrophe before it getsmore out of hand than it already is. We must learn to live within our means,and understand that we can no longer spend money we do not have. Some debtsare fun when you are acquiring them, but none are fun when you set aboutretiring them. (Ogden Nash)BibliographyEmerson, Ralph Waldo. Quotation Homepage: http:www.lexmark.com/data/quote-21.html. Nash, Ogden. Quotation Homepage: http:www.lexmark.com/data/quote-21.html. Roosevelt, Franklin Delano. Quotation Homepage:http:www.lexmark.com/data/quote-21.html.

Wednesday, March 11, 2020

Blood Brothers by Willy Russell Essays

Blood Brothers by Willy Russell Essays Blood Brothers by Willy Russell Essay Blood Brothers by Willy Russell Essay Essay Topic: Literature On the 20th October 2010, we went to watch ‘Blood Brothers’. Written by Willy Russell, the story is a gripping, emotional and sometimes comical tale of twin brothers from Liverpool who are separated at birth due to the financial desperation of their single mother. Brought up in completely different social backgrounds, their birth mother’s obsessive attempts at keeping her sons from discovering each other lead to a tragic conclusion. I was really surprised how they started the play with a flashback but it worked well, it made me realise that the play is going to have a tragic ending. It also engaged me to want to watch the play and find out what happens further on into the story. It allowed me as the audience to feel sympathy for the characters without knowing them. My favourite actor was Sean Jones who played the part of Mickey. This is because I really enjoyed how he acted like a seven year old, he used his enthusiasm clearly to make his acting realistic and believable. He portrayed this by using his body language and facial expressions effectively. He was really successful in showing he was upset and arrogant when he wasn’t allowed to play outside, which is originally what a real seven year old would do. Sean Jones used his levels effectively to present himself as a seven year old. When his mother told him he wasn’t allowed to go outside, he immediately fell to the floor to show sadness. He also made sure he was engaging with the audience by using facial expressions. One effective facial expression, I personally thought was good was when he dropped his face in an exaggerated way like a child would do if they were sad. His voice was loud and confident to show that Mickey was able to speak his mind, and slightly high pitched to present his age. Sean also showed a shy side of Mickey when he was around Linda. He showed this by placing his hands in his pockets and looking away as if he was embarrassed. When Mickey was depressed, Sean presented him clearly and effectively. He showed Mickey was depressed by slowing his voice and making it seem slightly slurred. Even though his voice was quite slurred he still kept it loud and understandable. Sean also showed anger by shouting and steeping forward in a threatening way. He was at the front of the stage to make him seem closer to the audience; I think this was to show he was superior and dominant and felt like he had control over the situation. The other actor I favoured was Nikki Evans who played Mrs. Johnstone because I thought she had a very powerful voice. I think she showed a motherly side to all the children throughout the play. The scene I thought she was effective in was when she gave Edward the locket and she came down to his level. She previously acts quite vicious and keeps on shouting at him, but to me makes it clear she is protecting Mickey and Edward. Both movement and voice were used successfully by this actor, showing Mrs Johnstone was tired and worn out from having a quite stressful life. This therefore made me feel quite sympathetic for her because she clearly couldn’t manage another child and had no choice to give Edward to Mrs Lyons. In the play I didn’t like the one character, Edward played by Paul Davies because I feel like the actor didn’t change much from a 7 year old to a much older person. Unlike Sean, Paul didn’t put as much energy into his movement around the stage. The scene I really didn’t like which involved him was the shooting scene as he didn’t make his acting seem dramatic instead he was more boring and dull. He could have improved this scene by using his body language to portray his innocence and weakness. His facial expression didn’t change much unlike Mickey because he was just having a same face, and not changing. For example when Sean Jones said the ‘f’ word Paul Davies had a little bit of a shocked face but not much. The scene I thought was most effective was when Mickey and Edward first meet and become ‘Blood Brothers’. I like this moment because I find that it’s really sweet and makes the audience feel happy and warm. The actors really showed their enthusiasm which made them look and feel like a seven year old. Mickey tried to impress Edward and attempted to show off, by pulling his jumper over his knees, saying words like ‘piss off’ and the ‘F’ word, this made Edward feel like Mickey is amazing and that he should be his best friend. This proved to us that they were younger than they actually were by using the stage well, by running around as if they were playing a game. I was really disappointed with the last scene. In my opinion there was a lot of poor acting; Edward’s facial expression was completely blank and to me seemed to have no fright in it what so ever. Also the how the police run in through the audience wasn’t effective because it was quite distracting and confusing as I didn’t know where to look. The lighting was a vital part to the play, it helped to create atmosphere. I felt that the use of red presented an evil feel towards the play. Red originally represents anger, murder and hatred. This happened when Mickey thought Linda was having an affair with Edward, in rage Mickey grabbed a gun and ran off the stage in search of Edward. They also used lighting to illustrate places they were, like when they were at the cinema and the lights were dimmed but certain lights were flickering on their face which made it look like a real cinema. These also made the audience feel like their part of the story and as if there watching a real film. They also used lighting to portray their emotions, for example when they got rehoused out into the countryside, the lights turned bright and happy, as if it’s a new start to their life, a new beginning. The lighting became brighter to show their emotions turned happy. This made me feel happy for the Johnstones as they got to start a new life for themselves. In the scene were Mrs Johnstone and Mrs Lyons swear on the bible the lights went dim and a spotlight came down on them. I felt that this was effective as it created a tense environment for the audience and slightly sinister. It also effectively marked the moment. I think the use of music was extremely effective in showing me the different stages of the characters’ lives. ‘The devils got your number’ was dark and sinister, I think it symbolises Mrs Johnstone and Mrs Lyons as if making a deal with Satan. The fact that the Narrator was singing it made it feel more effective in my opinion; this was because it made you see the narrator as the devil always reminding Mrs Johnstone and Mrs Lyons of their deal. The music they chose went well with the scenes and create different moods, for example when Mrs. Johnston sang ‘and we went dancing’ song created a happy and a jolly mood, before she had children and her husband left her. The music changed when conflict grew for example when Mickey accused Edward of having an affair with Linda, the music changed to a fast tempo with makes the audience alert. The music also changed when they moved to the countryside which makes the music happy and bright. This makes people feel happy and good as if it’s going to be a good new start. The use of music also portrayed their age, such as the difference sounds of the gun shots. The gun a considerably high pitched, quite ‘ping’ when they were younger, to me this could reflect on their immaturity level and how their life consists of happiness, whereas the gun made a loud, agitated ‘bang’ noise when they older, perhaps this shows that all their happiness have been diluted due to the fact they’ve grown up and symbolises tough times in the character’s lives. The use of the narrator was really effective. The fact that the narrator was in every scene, I feel that it was effective as it portrayed to the audience that he is being represented as the never leaving past for Mrs Johnstone and Mrs Lyons even though it was the audience who only knew of his existence. He is used to taunt the two characters which eventually led Mrs. Lyons to insanity. Without the narrator, I feel the play wouldn’t have been as effective as you wouldn’t get a deeper view of the play and it generally wouldn’t make any sense. It also wouldn’t show the progress of Mrs. Lyons madness as clearly. They also used the narrator as thought tracking. The thought tracking was effective as I feel it allowed the audience to interact with the characters feelings and thoughts. In my perspective I feel it presented a clear perspective of each character. The contrast in class was clearly shown from the start of the play. The accents the characters consisted off allowed us to make a judgement on where they fit into society. The ‘scouse’ accent may be looked down up when compared to the way Mrs Lyons talked. The tone the actors playing the Lyons’ were quite patronising, as if they knew they were better and enhanced the way they talked to portray to the audience. The movement the actors across the stage also helped show the difference in hierarchy. Sean Jones, who played Mickey, made himself look more relaxed and didn’t make himself look approachable, whereas Paul Davies, who played Edward, had good posture and presented himself as a polite character. The costume the characters wore helped show their class as Sean wore loose fitting clothes with holes in, this reflected how poor his family is and how Mrs Johnstone ached to provide for children but diteriates. Paul however wore smart, fitted clothing that looked expensive. This portrayed that Edward was clearly brought up in a well off house. The set in ‘Blood Brothers’ was really effective because they showed the fact there was two different houses involved in the play. The difference in the houses was that on the rougher side, the houses were dull and boring, parts of the walls were crumbling and they had broken windows. On the other side of the street was the more posh and more well of houses, the houses on the more well off side had fixed windows, unbroken walls unlike the rougher side of the street. This gives off a theme of class and how it affects people in different backgrounds. In the end I feel like it’s a good play with lots of humour and effective acting. It was completely different to what I expected but a lot better than I thought it would be. It consists of humour, romance and tragic deaths which would generally allow you to not take your eyes of the stage. It’s a humorous, comical play which will leave the audience mind blown. The actors that took part really did well and their characterisation was brilliant. They all spoke the same accent, even though they weren’t all from Liverpool, which I congratulate them on. The fact there were hardly any people on the stage, I enjoyed as it made the play simple and not complex. I definitely would really take the opportunity to see this play again and I would highly recommend it to a friend or relative.